n Without Prejudice - Goodbye orange-peel? : advertising

Volume 8, Issue 5
  • ISSN : 1681-178X



"Ever wanted to say goodbye to cellulite?" Of course. The average South African woman over 21 would agree, eager for anything to rid her of her orange-peel thighs. And, of course, a television commercial claiming that, 'Now you can! With new , a gel with L-carnitine, your skin's own fat burner', would send thousands of women rushing out to their nearest Nivea stockist.

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