1887

n Without Prejudice - World Cup victory for Heineken : intellectual property

USD

 

Abstract

Heineken, an official sponsor of the 2007 Rugby World Cup, launched its advertisement, screened on international television, depicting various continents being pushed together towards the host nation France, while featuring a number of wellknown landmarks from various countries. The advertisement had a dramatic war-like theme, depicting men of different rugby playing nations scrummaging their continents towards France.

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/content/jb_prej/8/5/EJC50432
2008-06-01
2016-12-09
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