n Without Prejudice - World Cup victory for Heineken : intellectual property
|Article Title||World Cup victory for Heineken : intellectual property|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Author||Eben Van Wyk and Regard Botes|
|Publication Date||Jun 2008|
Heineken, an official sponsor of the 2007 Rugby World Cup, launched its advertisement, screened on international television, depicting various continents being pushed together towards the host nation France, while featuring a number of wellknown landmarks from various countries. The advertisement had a dramatic war-like theme, depicting men of different rugby playing nations scrummaging their continents towards France.
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