n Without Prejudice - Ambush marketing and the sponsorship stage : advertising
|Article Title||Ambush marketing and the sponsorship stage : advertising|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Jul 2008|
|Pages||29 - 30|
The Sponsorship Appeal Committee of the Advertising Standards Authority (ASA) has recently handed down a ruling in the matter of Vodacom / MTN. This fact is significant in itself, as it is the first time this Committee has in fact been called into action. The background may, therefore, require some explanation.
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