1887

n Without Prejudice - Ambush marketing and the sponsorship stage : advertising

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Abstract

The Sponsorship Appeal Committee of the Advertising Standards Authority (ASA) has recently handed down a ruling in the matter of Vodacom / MTN. This fact is significant in itself, as it is the first time this Committee has in fact been called into action. The background may, therefore, require some explanation.

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/content/jb_prej/8/6/EJC50471
2008-07-01
2016-12-03
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