1887

n Without Prejudice - ASA bursts i'burst's (orange) bubble : advertising

Volume 9, Issue 2
  • ISSN : 1681-178X
USD

 

Abstract

The prominent use by South Africa's new national telecommunications provider, Neotel, of the colour orange in its advertising campaigns recently made iBurst see red, and prompted it to lodge an Advertising Standards Authority Complaint on the basis of alleged infringement of advertising goodwill in the colour orange.

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/content/jb_prej/9/2/EJC50727
2009-03-01
2017-06-23

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