n Without Prejudice - ASA bursts i'burst's (orange) bubble : advertising
|Article Title||ASA bursts i'burst's (orange) bubble : advertising|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Author||Eben Van Wyk and Regardt Botes|
|Publication Date||Mar 2009|
|Pages||30 - 31|
The prominent use by South Africa's new national telecommunications provider, Neotel, of the colour orange in its advertising campaigns recently made iBurst see red, and prompted it to lodge an Advertising Standards Authority Complaint on the basis of alleged infringement of advertising goodwill in the colour orange.
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