n Without Prejudice - FIFA scores opening goal : intellectual property

Volume 9, Issue 4
  • ISSN : 1681-178X



The honour of scoring the first goal in the 2010 Soccer World Cup has gone to FIFA. In the contest between FIFA and ambush marketers FIFA has shot into an early 1 - 0 lead. In the first encounter FIFA put a rocket past the defence of Eastwood Tavern in the opening exchanges. In so doing FIFA has shown its supporters and opponents alike what it is made of and what it can do.

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