n Without Prejudice - What makes a website work? : management
|Article Title||What makes a website work? : management|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Jul 2009|
|Pages||58 - 59|
In the March and May editions of without prejudice, I discussed strategies to help law firms avoid the effects of the global recession. One of the marketing tools considered is ensuring that attorneys have active websites. Partners in firms that have a defined space in the World Wide Web can't simply sit back, relax and wait for the site's marketing magic to weave it wonders. If a firm's website doesn't deliver the goods anticipated when it was developed then it's time to reconsider the site's image.
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