n Without Prejudice - Mastering the bottom-cycle buyout : deal activity

Volume 9, Issue 9
  • ISSN : 1681-178X



Brian Joffe's recent purchase of a European food services group illustrates exactly why he is regarded as an icon in South African business. Since founding Bid Corporation (later renamed Bidvest) in 1988, Joffe has received a string of accolades recognising his astute entrepreneurial business acumen for building South Africa's largest services, trading and distribution group. And he achieved much of this by buying assets at the bottom of the cycle.

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