n Without Prejudice - 'Verb up' - just don't do it : intellectual property

Volume 9, Issue 9
  • ISSN : 1681-178X



IP lawyers (this one included) like to tell their clients to make sure their trademarks don't do an aspirin or an escalator. Come again? Well, what we mean is that you shouldn't allow your trade mark to become the generic term for the product which you sell : if you do, the name ceases to be a trade mark and falls into the public domain.

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