n Without Prejudice - 'Verb up' - just don't do it : intellectual property
|Article Title||'Verb up' - just don't do it : intellectual property|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Oct 2009|
|Pages||28 - 29|
IP lawyers (this one included) like to tell their clients to make sure their trademarks don't do an aspirin or an escalator. Come again? Well, what we mean is that you shouldn't allow your trade mark to become the generic term for the product which you sell : if you do, the name ceases to be a trade mark and falls into the public domain.
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