Journal of Contemporary Management - Volume 10, Issue 1, 2013
Volume 10, Issue 1, 2013
Author S. PerksSource: Journal of Contemporary Management 10, pp 405 –426 (2013)More Less
Flyer marketing can be accomplished with a limited budget and without reliance on design specialists. In the competitive businesses environment of today many businesses has resorted to using mobile or internet marketing. However, consumers are still bombarded with flyers at robots, as inserts in newspapers or in their mailboxes which implies the extent of its use as a promotional tool. The primary objective of the paper is to explore the factors impacting flyers as an effective promotional tool. A quantitative research approach was followed. A non-probability sample of 350 respondents was surveyed in the Nelson Mandela Metropole using self-administered questionnaires. An exploratory factor analysis revealed nine factors impacting flyers as an effective promotional tool. The perceptions of consumers are positive regarding flyers as an effective promotional tool. It was further found that flyers should be used in addition to other marketing communication tools. The analysis of variance results revealed nineteen significant relationships between the demographical variables and the identified factors. It was found that businesses should take note of the impact of demographic variables when determining the intended flyer target market, when designing the message, the information it should contain, the corporate image it wishes to portray and when appointing flyer distributors.
Source: Journal of Contemporary Management 10, pp 427 –447 (2013)More Less
The Wacky Wine Festival in Robertson is unique, due to the fact that there are 48 wine farms on an existing wine route that participate in the festival. Each one of these farms is offering its own unique products and entertainment programme as part of the festival in general. This article aims to determine the economic contribution of the festival to the local economy, by using a detailed spending analysis and multiplier analysis. Two surveys were conducted in June 2010, where 400 questionnaires were handed out to the visitors and 48 questionnaires to the wine farmers. To determine the direct spending due to the event, non-resident spending was isolated from local spending. Additionally, spending incurred by warm farmers in preparation for the festival is included in direct spending. Multiplier analysis was used to determine the economic contribution and it is estimated that the festival contributes R27.2 million to the local economy.
Towards gaining a competitive advantage : the relationship between burnout, job satisfaction, social support and mindfulnessSource: Journal of Contemporary Management 10, pp 448 –464 (2013)More Less
The prevalence of burnout has increased in the past 30 years. A review of the literature suggested that burnout could be prevented through the application of interpersonal as well as intrapersonal strategies. Interpersonal strategies consist of employees having access to social support systems and human resources management's ability that may have a positive influence on job satisfaction. Intrapersonal strategies take the form of training individuals to become mindful, thus being aware of their physical as well as psychological states. Little research has been conducted on the successfulness of such strategies and the need was identified to explore the relationship between burnout, job satisfaction, social support and mindfulness among employees in a South African corporate organisation. The purpose of this study was to determine the relationship between burnout, job satisfaction, social support and mindfulness within a South African corporate organisation. The study was a quantitative study and a correlational research design was used. Systematic random sampling was used to compile the sample. The sample consisted of 209 employees working in a financial corporate environment in Johannesburg. Pearson correlation coefficients were computed for burnout, job satisfaction, social support and mindfulness. Moderate to strong inverse correlations were discovered among the constructs under investigation. Thereafter, a multiple regression analysis was deemed necessary to determine which of the independent variables (mindfulness, job satisfaction and social support) contributed significantly to explaining the variance in burnout scores. All the constructs (job satisfaction, mindfulness and social support) appear to be significant predictors of burnout. Job satisfaction displayed the highest beta value whilst mindfulness scored the second highest beta value in the multiple regression analysis.
Author M.K. IngleSource: Journal of Contemporary Management 10, pp 465 –478 (2013)More Less
The informal economies of the developing world are acquiring ever greater salience for researchers and policy-makers. This is borne out by a recent resurgence of interest in these clusters of economic activity which thrive 'below the radar screen' of officialdom. This article provides a description of the informal sector and uncovers its origins in the 'scholarly imaginary'. The article argues that economic formalisation is inextricably bound up with the processes of modernisation and that formalisation can be subsumed under the rubric of 'statecraft'. Although the informal is logically prior to the formal, once formality has been institutionalised it depends on de facto informal practices for it to function optimally. There is some disagreement amongst scholars about the suitability of the 'informal' epithet and many alternative labels are used. The differing theoretical understandings of the informal sector in the literature are examined before focussing on some of the semantic and conceptual distinctions which inform the current discourse. Four primary categories of research questions are then posited and these are disaggregated to reflect the most urgent issue-areas confronting those bureaucrats, businessmen and researchers who wish to come to terms with the phenomenon of informal economies in today's world.
Leadership coaching as a driver of successful organisational change in small businesses : a case studySource: Journal of Contemporary Management 10, pp 479 –497 (2013)More Less
Leadership is one of the critical determinants of an organisation's success in navigating the challenges associated with operating in turbulent times. The nature of the specific leadership approach adopted has a potentially significant impact on an organisation's ability to meet the challenges of a business landscape characterised by continuous change. Leadership coaching is a strategy gaining increasing recognition as a driver of successful organisational change within this broader context of ongoing environmental change. In particular, leadership coaching can be used as an integral part of a strategy to bring about a desired change in an organisation's culture. However, there is a need for increased evidence of the success of leadership coaching initiatives in bringing about such change, at both the individual and group levels, over a long period of time. This case study attempts to make a contribution to this evolving field by demonstrating how leadership coaching at an individual and team level can facilitate successful organisational change in a small-business context.
Source: Journal of Contemporary Management 10, pp 498 –516 (2013)More Less
When a problem is experienced in an organisation, the leader or manager is often the person to refer to in the first instance. However, the constant change characteristic of contemporary organisational environments often creates complex problems that the leader cannot solve alone. Insufficient attention has been given to the dynamics of followership and those who follow the leader in the workplace. This is surprising considering that followers constitute the bulk of most organisations, and thus have immense influence in determining the welfare of contemporary organisations. This study aims to investigate the complexities of followership in contemporary organisations, by examining the factors that influence followers on an individual, organisational and environmental level. Recognition is also given to followers as powerful actors who in turn influence other individuals, the organisation itself and the environment in which the organisation is embedded. The investigation was carried out using an empirical study of the dynamics of followership in a range of contemporary organisations in South Africa including government and non-governmental organisations, parastatals, commercial firms and civil society institutions.