1887

n Journal of Contemporary Management - Towards a ticket purchase behaviour model for South African arts festivals

USD

 

Abstract

With more than 400 annual festivals in South Africa to choose from, arts festival patrons are becoming more selective in their purchase behaviour, resulting in declining festival attendee numbers and tickets sales for some festivals. A better understanding of the influences on ticket purchase behaviour is necessary for the future development of a South African ticket purchase behaviour model. This was accomplished by administering a questionnaire (developed by means of the Delphi technique) among ticket purchasers at two arts festivals. An exploratory factor analysis revealed seven key factors contributing to ticket purchases, and T-tests further revealed findings concerning regular visitors and avid purchasers.

Loading

Article metrics loading...

/content/jcman/11/1/EJC157254
2014-01-01
2016-12-06
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error