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n Journal of Contemporary Management - The effect of entrepreneurial role models on entrepreneurial intention in South Africa
This article reports on a study that investigates the effect of different entrepreneurial role models on entrepreneurial intention and the antecedents of entrepreneurial intention and determines whether or not the knowledge of different entrepreneurial role models varies among the respondents based on their entrepreneurial intention and the antecedents of entrepreneurial intention.
A quantitative survey was conducted using a structured questionnaire among 355 final-year commerce students from a comprehensive university in the Eastern Cape and a university of technology in Limpopo. SPSS was used to analyse the data. While significant relationships were found between entrepreneurial role models and entrepreneurial intention and all its antecedents, the results showed that different entrepreneurial role models vary in their relationship with entrepreneurial intention and the antecedents of entrepreneurial intention.
The findings revealed that the knowledge of entrepreneurial role models differed significantly among the respondents who had high and low entrepreneurial intention; positive and negative attitudes towards becoming an entrepreneur; high and low perceived behavioural control; strong and weak subjective norms; and high and low entrepreneurial self-efficacy. The results have implications for both entrepreneurship educators and policymakers with regard to entrepreneurship education and policy interventions that could stimulate the entrepreneurial career choice.
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