n Journal of Contemporary Management - Jumping on the gene wagon




Biotechnology potentially presents the third industrial revolution. Discovery of DNA composition holds unlimited gene transfer possibilities. Genes, the basis of inheritance, can be modified leading to mutation. Genetic engineering is beneficial to the petrochemical, medical and agricultural fields. Larger companies acquire smaller companies to save on R&D costs. Genetically engineered food and crops could replace pesticides and medicine. Consumer resistance to genetic engineering is the biggest risk factor. SA government released a strategy document relaying their action plans. Volatility in industry presents an insecure future with public opinion catalytic to success.


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