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n Journal of Contemporary Management - Males in predominantly female-dominated positions : a South African perspective
Purpose This paper looks at the underrepresentation of male administrative support staff in the female-dominated occupational environment in South African and their perceptions of various intrinsic and extrinsic barriers that are experienced in executing their daily activities.
Design/methodology / approach This study encompassed a literature review and an empirical survey focusing on perceptions to determine the profile of male administrative support staff.
Findings Male administrative support staff is under-represented in trade and industry. Gender discrimination undoubtedly has an effect on the various barriers experienced by males in the traditionally female occupational environment.
Practical and social implications Leaders and managers in society should take every possible measure to decrease the existing sharp gender segregation in the corporate arena.
Originality / value All discriminatory issues should be addressed by the leaders and managers to ensure not only equal opportunities for them, but also the value of all employees for the work they perform and not according to their gender. Every possible measure should be taken to decrease the existing gender segregation in the work environment and become more sensitive to issues relating to this topic. This will not only produce happier, but also probably ensure more productive employees and increased profits.
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