oa Journal of Economic and Financial Sciences - Identifying accessible export opportunities for South Africa in South America
|Article Title||Identifying accessible export opportunities for South Africa in South America|
|© Publisher:||University of Johannesburg|
|Journal||Journal of Economic and Financial Sciences|
|Affiliations||1 North West University, 2 North West University and 3 North West University|
|Publication Date||Apr 2014|
|Pages||13 - 34|
|Keyword(s)||Decision Support Model, Export opportunities, Export promotion, Product-country combinations, South Africa, South America and Trade barriers|
Despite the surging demand for imports in South America in recent years, South Africa's exports to the region have shown relatively low growth. A contributing factor is the prevalence of trade barriers between South Africa and various South American countries. The aim of this study is, firstly, to measure the trade barriers to South Africa's exports to South America and, secondly, to identify high-potential export opportunities in the form of product-country combinations that can best surmount such barriers. The investigation, which uses a reconstructed Decision Support Model (DSM), reveals that Brazil, Argentina and Chile offer the greatest potential as export markets (in US$ terms) for South Africa, while the most promising product categories are transport-related goods, minerals, vegetables and chemicals. The results of this study should be a useful guide to South Africans planning export initiatives in South America.
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