oa Journal of Economic and Financial Sciences - Editorial
|© Publisher:||University of Johannesburg|
|Journal||Journal of Economic and Financial Sciences|
|Affiliations||1 University of Johannesburg|
|Publication Date||Jul 2015|
|Pages||321 - 326|
Martinette Kruger, Armand Viljoen and Melville Saayman conducted a research project to investigate the visitors to Africa Bike Week, considered South Africa's premier biking event. Motorcycle tourism has received international research attention, especially in the US, but to date has been neglected in South Africa. From their results it is noted that more behavioural than socio-demographic variables influenced spending at this event. Visitors' motorcycle behaviour and group composition had a significant effect on higher spending. The analysis identified three new determinants of spending : the travel motives lifestyle, event attractiveness and event novelty.
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