oa The Journal of Independent Teaching and Learning - The importance of cultural exposure for designers
|Article Title||The importance of cultural exposure for designers|
|© Publisher:||Independent Institute of Education|
|Journal||The Journal of Independent Teaching and Learning|
|Affiliations||1 Vega Brand Communications School|
|Publication Date||Jan 2007|
|Pages||53 - 57|
The need to have diversity in the design professions has long been recognized. Despite continuing efforts of design schools to attract a diverse student profile the results have been slower than anticipated. This matter is considered in this paper. Another issue that is not adequately addressed in South African design schools is that of the transformation of the curriculum. To a large extent, theory is Eurocentric and there is little attention paid to the nature of South African society. This paper explores the idea of 'multiculturalism' being a core subject within design education. It concludes that this would not only produce designers who are empathetic with their target audience but would also contribute to a greater understanding between South Africans.
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