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- Volume 10, Issue 2, 2012
Journal of Management & Administration - Volume 10, Issue 2, 2012
Volume 10, Issue 2, 2012
A marketing framework to increase sales during the off peak season : the case of travel agencies in Mauritius : researchSource: Journal of Management & Administration 10, pp 1 –36 (2012)More Less
The purpose of this paper is to investigate the effectiveness of marketing mix strategies used by travel agencies in Mauritius during off peak seasons, in order to determine how to stimulate demand for international travel services and thus maximise the organisation's revenue. This study explores the impact of off peak season on marketing mix strategies of travel agencies in Mauritius. The researcher adopted a quantitative research method. The target population comprised of 91 licensed travel agencies in Mauritius and the factor analysis carried out in the survey enabled the identification of latent factors that could affect the performance of travel agencies. The results of the findings led to the development of a marketing framework that travel agencies could consider in order to maximize their profitability during low seasons.
Inventory control systems for National Health Laboratory Services : the case of the KZN Health Department : researchSource: Journal of Management & Administration 10, pp 37 –81 (2012)More Less
The National Health Laboratory Services (NHLS) recently complained to Parliament that the KwaZulu-Natal (KZN) provincial health department is failing to pay R1.2 billion owed for laboratory tests. In dealing with non-payment and inventory management at the NHLS KZN the study conducted involved 65 participants drawn from 16 laboratories, 8 hospitals and 8 clinics in three KZN districts, namely, Sisonke Municipality, Ugu District Municipality and Umgungundlovu.
The study was based on post positivist research paradigm with both, a survey and qualitative document analysis as well as interviews conducted with key stakeholders. The key findings in the study highlight the critical need to manage inventory so as to lower holding costs, avoid stock outs and satisfy customers (Stevenson, 1999:561; McHugh, 2006, Lee, 1996; Chen and Simchi-Levi, 2004). In order to avoid stock outs and achieve satisfactory levels of customer service, inventory must be viewed periodically (Stevenson (1999:561, Cachon and Fischer, 2000, Fergruen and Heching, 1999). Over 77% of the respondents supported the view that the NHLS need to introduce electronic data interchange (EDI) that can assist in coordinating the flow of materials from laboratories to health departments so as to improve quantity and allocation decisions. For debt collection to improve at the NHLS, it is therefore important to introduce min-max system, build to order, build to stock, ABC analysis, vendor managed inventory (VMI), electronic data interchange (EDI), automatic pipeline inventory and order based production control system (APIOBPCS), stochastic inventory systems and genetic algorithm (Smaros, Lehtonnen, Appelqvist and Holstrom, 2003, Van der Laan and Salomon, 1997:264).
Not for profit, not necessarily, not for gain : African perspectives on social entrepreneurship : researchSource: Journal of Management & Administration 10, pp 82 –106 (2012)More Less
The management of non-profit organisations is often performed on a voluntary basis by participants in communities or community based organisations. This can often result in low levels of participation and performance by participants nominated to manage and efficiently implement activities, projects and programmes, provide benefits and service members/clients successfully.
Profits are not the motive for developing these non-profit organisations; but rather adding value, and solving issues of concern in communities and society in general. Whatever the cause sustaining a long-term existence for our children and children's children and assisting the poorer communities are gains, which are often difficult to measure in real or financial terms. These gains may not be directly financially orientated nor measured purely by profitability.
Social entrepreneurship can contribute to the development of the non-profit sector and assist African charities with their future fund raising challenges. A triple-bottom line approach can realise the fact that not-for-profit does not necessarily mean not-for-gain.
The impact of a management development programme on Illovo Sugar Limited management employees : researchSource: Journal of Management & Administration 10, pp 107 –151 (2012)More Less
The sugar industry, within which Illovo Sugar Limited operates, is a highly competitive and labour intensive industry. The retention of skilled and professional employees has become a problematic issue for companies operating within this industry. Illovo Sugar Limited had also detected a migration of its employees to the supposed "greener pastures" of its competitors and decided to take action against this phenomenon. In response, Illovo Sugar designed a management development programme aimed at addressing employee turnover by focusing specifically on the inherent needs of its employees. A sample size of fifty respondents was chosen for this study, with the focus being on the attitude of the employees towards the programme implemented. The research instrument used was a questionnaire incorporating an attitude scale to assess the responses of the participants. The results of the study have indicated that the majority of employees acknowledge the benefits of the programme being implemented and commit to making the programme successful. Illovo Sugar has managed to successfully motivate staff and increase on the job satisfaction via programme implementation. However, there still exists concern by the employees regarding the strategy adopted by Illovo Sugar with respect to succession planning. The programme still has room for minor adjustments and improvements to satisfy the needs of the management employees of the organisation.
An evaluation of customer service delivery of the Master of Business Administration programme at an accredited private higher education business school in South Africa : researchAuthor Ridwaan AsmalSource: Journal of Management & Administration 10, pp 152 –180 (2012)More Less
This study attempts to evaluate customer service delivery of the Master of Business Administration programme at an accredited private higher education business school in South Africa, herein referred to as the Business School. Customer satisfaction is closely related and influenced by the quality of the services delivered by an organisation. The study indicated that quality of services and the level of communication influences customer satisfaction thus strengthening the theory that a relationship exists between service quality and customer satisfaction. An overall 62% of the respondents were satisfied with the service delivery of the Business School, whilst 15% were unsure and the remaining 23% were unhappy with the service received. A major cause for concern appeared to be the Business School's website. A collective 57% of the respondents were dissatisfied with the information uploaded on the website. The emergence of the internet has accelerated the spread of personal influence, causing it to evolve into a "viral marketing" phenomenon that organisations can ill afford to ignore. Management needs to invest in information technology (IT) resources and in appropriately qualified IT personnel. In addition changes to technology and systems should be made so that they are supportive of the execution of the quality specifications. It is recommended that the Business School regularly assesses employees, as well as customers' experiences and take corrective action accordingly.