oa African Yearbook of Rhetoric - The Chinese Dream as deliberative slogan for rejuvenation
The Chinese Dream (Dream) is a deliberative concept towards national rejuvenation. As the latest slogan of the Chinese Communist Party (Party), the Dream is the popularising activation concept that seeks to persuade the Chinese public to ascribe to the course and goals set out by the Party. Rejuvenation, the expanded strategic concept wherein development resides, is a restored state of great power, a return to perceived legitimate ascendency. In order to achieve this goal the populace, as central strategicmeans, are encouraged to personally adopt the national Dream and thereby align to the Party guidance of path and end. The Dream while sold as personal is finally a persuasive Party concept to assure stability and progress under its continued leadership.
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