1887

n Farmer’s Weekly - Why SA wine exports must move from bulk to brands - bottom line - wine marketing

Volume 2017 Number 17010
  • ISSN : 0041-848X
USD

 

Abstract

South Africa’s wine industry must shift its emphasis from volume to value and from a production orientation to a market orientation. This is according to Anton Smuts, the newly elected chairperson of Vinpro. He shared his thoughts on some of the pressing issues that currently prevail in the industry with Jeandré du Preez.

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/content/journal/10520/EJC-5d31bda80
2017-03-17
2017-08-17

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