n AFMA Matrix - Facing a ‘black box’ of challenges - preface

Volume 26 Number 3
  • ISSN : 1236-3456
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Animal Feed Manufacturers’ Association (AFMA) members have probably experienced the toughest year in decades, confronted by a ‘black box’ of challenges: downsizing, consolidations and even closure of certain businesses. These economic realities are reflected in the AFMA feed sales statistics (April 2016 to March 2017), indicating a movement of 10% in feed sales performance, from a 2,9% growth in 2015/16 to a 6,2% decrease in sales in 2016/17 – totalling only 6 476 933 tons. Measured in volume, feed sales showed a decline of 432 000 tons for 2016/17.

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