Acta Commercii - latest Issue
Volumes & issues
Volume 16, Issue 1, 2016
Predicting voluntary turnover in employees using demographic characteristics : a South African case study : original researchSource: Acta Commercii 16, pp 1 –10 (2016) http://dx.doi.org/10.4102/ac.v16i1.274More Less
Purpose : Employee turnover presents arguably the biggest threat to business sustainability and is a dynamic challenge faced by businesses globally. In South Africa, organisations compete to attract and retain skilled employees in an environment characterised by a burgeoning skills deficit. Turnover risk management is becoming an important strategy to ensure organisational stability and promote the effective retention of employees. The purpose of this research was to contribute to the practice of turnover risk management by proposing an approach and constructing a model to predict employee turnover based on demographic characteristics readily available in a human resource information system.
Design : An exploratory research design was employed. Secondary quantitative data were extracted from an existing human resources database and analysed. Data obtained for 2592 employees in a general insurance company based in South Africa and Namibia formed the basis for the analysis. Logistic regression analysis was employed to predict employee turnover using various demographic characteristics available within the database. A likelihood ratio test was used to build a predictive model and the Akaike information criterion and Schwarz criterion were used to test how much value each variable added to the model and if its inclusion was warranted. The model was tested by conducting statistical tests of the significance of the coefficients. Deviance and Pearson goodness-of-fit statistics as well as the R-square test of significance were used. The overall goodness-of-fit of the model was also tested using the Hosmer and Lemeshow goodness-of-fit test.
Findings : The current findings provide partial support for a predictive model explaining employee turnover. The model tested 14 demographic variables and the following five variables were found to have statistically significant predictive value: age, years of service, cost centre, performance score and the interaction between number of dependants and years of service. It is proposed that these five demographic variables be used as a model to help identify employees at risk of turnover or termed as flight risks.
Practical implications : Gaining an understanding of the factors that influence employee voluntary turnover can be instrumental in sustaining workforce stability. The proposed model could help human resources professionals identify employees at risk of turnover using data that are readily available to them. This will further enable the use of targeted interventions to prevent turnover before it happens. Decreased levels of turnover will result in cost saving, enhanced talent management and greater competitive advantage.
Understanding relational conditions necessary for effective mentoring of black-owned small businesses : a South African perspective : original researchSource: Acta Commercii 16, pp 1 –11 (2016) http://dx.doi.org/10.4102/ac.v16i1.327More Less
Orientation : To gain an understanding of the relational conditions required for effective mentoring of black-owned small businesses.
Research purpose : To identify relational-based conditions for effective mentoring, which can be used to enhance business management skills of owner-managers of black-owned small businesses and eventually improve the survival of these businesses in South Africa.
Motivation for the study : By identifying relational-based conditions needed for effective mentoring of black-owned small businesses, recommendations can be put forward that could help achieve harmonious mentoring relationships and ultimately ensure effective mentoring of these businesses.
Research design, approach and method : An interpretivism paradigm was adopted and a qualitative research methodology was selected. Semi-structured interviews were used to gauge the perceptions of participants about relational issues necessary for effective mentoring. Content and constant comparative analyses were used to analyse data.
Main findings : The findings revealed that conditions surrounding the knowledge and expertise of the mentor, experience and age of the mentor, approachability of the mentor, mutual respect, open communication, mutual trust and honesty, passion and patience of the mentor, mentee's willingness to learn, alignment of expectations, as well as culture sensitivity of the mentor are to be considered for effective mentor-mentee relationship.
Practical/managerial implications : Although mentoring is important to develop management skills of owner-managers, it is equally important that the mentor-mentee relationship is nurtured to achieve the desired outcomes of the relationship.
Contribution/value-add : The alarming failure rates of small businesses in general and black-owned small businesses in particular could be improved by providing effective mentoring programmes to owner-managers by ensuring harmonious mentor-mentee relationships.
Source: Acta Commercii 16, pp 1 –10 (2016) http://dx.doi.org/10.4102/ac.v16i1.337More Less
Orientation : Independent financial advisers in South Africa can make a valuable contribution to the financial well-being of the country's citizens and, through sound financial planning and education, assist them in becoming financially independent.
Research purpose : The purpose of this study was to develop guidelines for creating customer loyalty towards independent financial advisers in South Africa.
Motivation : To succeed, financial advisers need to build good relationships with clients and ensure they remain loyal to them in the long term.
Research design, approach and method : A convenience non-probability sampling technique was applied, and altogether 262 self-administered questionnaires were completed and used in the analysis. Descriptive and standard multiple regression analysis and the one-way analysis of variance (ANOVA) technique were used to test four hypotheses formulated for the study.
Main findings : Relationship commitment must be established in a trustworthy environment, regardless of the type of province where the business is operated.
Practical/managerial implications : In urban provinces (such as Gauteng) both trusting relationships and commitment could lead to customer loyalty; in semi-urban provinces (such as North-West) only the commitment variable might do so. Independent financial advisers in both provinces should explore additional factors that could foster customer loyalty.
Contributions : The research findings of this study challenge the seminal work of Morgan and Hunt (1994) by establishing that in South Africa, the extent to which trust and commitment predicts customer loyalty is specific to both industrial and geographical location. This study further provides customer loyalty guidelines for independent financial advisers in South Africa.
Relationship between sustainable development initiatives and improved company financial performance : a South African perspective : original researchSource: Acta Commercii 16, pp 1 –14 (2016) http://dx.doi.org/10.4102/ac.v16i1.298More Less
Orientation: Companies are under ever-increasing pressure from both internal and external stakeholders to consider the environmental and social impacts of their operations and to mitigate these impacts. This necessitates an investigation into the effect of sustainability initiatives on the financial performance (FP) of a company.
Research purpose: The study analysed the relationship between sustainability performance and FP in South African listed companies.
Motivation for the study: Some South African listed companies acknowledge in their sustainability reports that there is a link between sustainability development and long-term shareholder value. This implies that FP is linked to sustainable development performance. This relationship has not been researched for South African listed companies and therefore needs to be investigated.
Research design, approach and method: A similar research method was used as for an international study. Forty-five listed South African companies were selected as the sample. Their sustainable development reports were used for analysis. Data were analysed with the use of content and a canonical correlation analysis.
Main findings: The results of the study revealed that an overall positive relationship exists between sustainability performance and FP.
Practical implications: South African companies that have a high involvement and focus on specific sustainable development initiatives that are integrated into overall sustainable development strategy can deliver improved FP for the organisation and deliver long-term value to its shareholders.
Contribution: Six sustainable development aspects were found to be significantly correlated with improved FP and if incorporated into a company's sustainable development strategy can lead to increased successes.
A visitor motivational typology at Mapungubwe National Park and World Heritage Site : original researchSource: Acta Commercii 16, pp 1 –7 (2016) http://dx.doi.org/10.4102/ac.v16i1.315More Less
Orientation: Mapungubwe National Park and World Heritage Site (MNP) is a unique national park in South Africa in that it includes a World Heritage Site of significant importance for the people of southern Africa. MNP is a relatively new national park with low visitor numbers and occupancy rates, which threaten the sustainable management of the park.
Research purpose: This study aimed to develop a general visitor profile and to describe the motivational factors for visiting the park in order to support the development of tourism at MNP.
Motivation of the study: A tourism management plan is required for the park; however, any planning associated planning requires an assessment of tourist behaviour and needs.
Research design, approach and method: An online questionnaire was distributed to a database of visitors to MNP during March-April 2013. A total of 486 responses were received. Data were analysed using descriptive statistics through frequencies and means. Motivator constructs were analysed through a factor analysis.
Main findings: The study both confirmed and contradicted previous findings from other national parks in terms of visitor profiles and motivations. Most crucially, this study identified a new motivational factor for visiting national parks, which advances the need to manage the heritage aspect of world heritage sites distinctly from national parks.
Managerial implications: The results indicated that visitors to MNP were older and better educated compared to visitors at other national parks. These visitors included predominantly first-time visitors. In addition these visitors are mainly motivated by the need for a nature experience, although the park is not a Big 5 reserve, findings also identified heritage and education as a unique motivational factor for this park.
Contribution added: The study promotes the requirement of a unique park-specific tourism management strategy for MNP as the market base of this park is demographically distinct. In addition, the park should improve the promotion of its status as a World Heritage asset in relation to its natural attributes in order to attract greater numbers of heritage tourists. Although the park features exceptional natural features, the reserve is not a Big 5 reserve and this may result in dissatisfaction with the major group of visitors seeking a nature experience.
Source: Acta Commercii 16, pp 1 –11 (2016) http://dx.doi.org/10.4102/ac.v16i1.340More Less
Orientation: This research examined the influence of motives and engagement on brand attitudes and the influence thereof on buying intentions in the context of online social media brand communities.
Research purpose: The primary purpose was to investigate the interrelationship between motives, engagement, brand attitudes and buying intent of female Facebook brand apparel community members in South Africa.
Motivation for the study: Social media created a new tool for marketers to break through advertising clutter. Scholars assert that the influence of social media brand communities on consumers' attitudes, behaviour and intentions need to be studied, and such research should be applied to a specific industry.
Research design, approach and method: A total of 333 female apparel brand community members on Facebook completed a quantitative, structured online survey. Structural equation modelling (SEM) was used to investigate the interrelationship between the constructs.
Main findings: The results indicated significant relationships between some of the hypothesised constructs, namely hedonic motives and brand attitude, as well as brand attitude and buying intention.
Practical/managerial implications: The findings suggested marketers should create entertaining and useful brand community experiences, as that would lead to favourable attitudes, and positively influence buying intention. Suggestions for marketers to use this platform effectively to engage community members were provided.
Contribution: The research contributed to the limited knowledge on brand community behaviour on Facebook in an emerging market context. This research examined female consumers, an influential segment of social media users. It provided empirical support for the theoretical relationship between brand attitude and buying intention.
Capital-centric versus knowledge-centric paradigms of human resource management : a historical perspective : original researchAuthor Chris W. CallaghanSource: Acta Commercii 16, pp 1 –11 (2016) http://dx.doi.org/10.4102/ac.v16i1.350More Less
Orientation: Central to understanding the contemporary state of the human resource management (HRM) field is knowledge of its history, and the underlying rationales as to why it has changed over time. This research attempts to identify one such important 'rationale'.
Research purpose: This article relates certain changes in HRM over time to the argument that there has been a shift from an industrial paradigm (on which many human resource [HR] systems, practices and theoretical frameworks are still based) to a knowledge paradigm (of knowledge work, in which employee knowledge and skills offer compound advantages that are not substitutable) which explains a great deal of the variance in changes of the field over time.
Motivation for the study: It is argued that in order for the field to move forward, it may need to bring to the surface certain assumptions and differentiate between theoretical frameworks when dealing with knowledge work versus non-knowledge work.
Research design, approach and method: This article offers a perspective of HR theory development over time. It is a conceptual/perspectives article and is not qualitative nor quantitative in nature. Further research will be able to test the ideas presented here.
Practical/managerial implications: Managers and human resources managers need to differentiate between knowledge and non-knowledge work. The latter is associated with increased heterogeneity and complexity, and differences in power relationships, as knowledge work shifts power away from capital into the hands of skilled knowledge labour.
Source: Acta Commercii 16, pp 1 –8 (2016) http://dx.doi.org/10.4102/ac.v16i1.362More Less
Orientation : There has been a growing concern for a 'green' hotel in the view of customers as they experience an increased awareness of environmental damage and excessive consumption of goods, energy and water.
Research purpose : To determine the environmentally-friendly practices in hotels in Zimbabwe and South Africa and establish the contribution that hotels are making towards mitigation of the negative environmental effects.
Motivation for the study : Currently, the world is facing environmental issues, which include global climate change, ozone depletion, pollution, high consumption of resources and increasing amounts of solid waste. Hotels, as part of the tourism industry, exert a significant impact on the environment. While the extent and range of the impact that hotels exert on the environment suggest an urgent need to address this problem, the question that arises is whether hoteliers appreciate the need for environmentally-friendly initiatives in their establishments.
Research design, approach and method : A qualitative research was carried out in eight hotels that employ the strategy of the case study in the aforementioned countries.
Main findings : Currently, no policies for green management exist, although some hotels do engage in some environmentally-friendly practices. Some hotel managers do not implement green management initiatives to mitigate the environmental problems emanating from their hotel operations.
Practical and/or managerial implications : This indicates that a gap exists between managers' awareness of appropriate environmentally-friendly practices for hotels, implying a need for training and increased awareness of green management.
Contribution and/or value-add : The results could guide managers in the implementation of environmentally-friendly practices in an effort to mitigate environmental problems facing the present generation.
Are all customers really the same? Comparing service quality and satisfaction between residential and business telecommunications customers : original researchSource: Acta Commercii 16, pp 1 –10 (2016) http://dx.doi.org/10.4102/ac.v16i1.348More Less
Orientation : The study focused on the moderating role of the type of customer on the relationship between service quality and customer satisfaction.
Research purpose : The study sought to examine differences in the relationship between service quality and customer satisfaction because of the type of customer.
Motivation for the study : Previous studies have not examined the relationship between service quality and customer satisfaction between residential and business customers.
Research design, approach and method : The study used a cross-section of 203 customers (108 residential and 95 business) in the fixed-line telecommunications sector in Zimbabwe. Moderated regression analysis was performed to test the research hypotheses.
Main findings : It was established that the customer category (residential versus business) does not moderate the effect of service quality on customer satisfaction. Practical/managerial implications are, generally, that it is not necessary to segment customers by customer category (residential versus business) when managing service quality to achieve customer satisfaction.
Contribution/value add : The main theoretical contribution of the study is the comparison of the effect of service quality on customer satisfaction between residential and business customers.
Unravelling the conundrum of entrepreneurial intentions, entrepreneurship education, and entrepreneurial characteristics : original researchSource: Acta Commercii 16, pp 1 –10 (2016) http://dx.doi.org/10.4102/ac.v16i1.352More Less
Orientation : Against the backdrop of recent youth unemployment dynamics, scholars have increasingly focused their attention on youth entrepreneurial intentions and their associated factors, such as entrepreneurship education and entrepreneurial characteristics.
Research purpose : This article investigated the individual and combined effect of entrepreneurship education and entrepreneurial characteristics on youth entrepreneurial intentions.
Motivation for the study : Notwithstanding the popularity of entrepreneurship education, its impact on learners' entrepreneurial intentions is still not clearly established in the literature. Moreover, whilst there is a growing consensus about the influence of certain entrepreneurial characteristics on entrepreneurial intentions, rarely has the role of entrepreneurship education in this relationship been examined.
Research design, approach and method : Data for the analysis came from a cross-sectional survey of secondary students enrolled in Junior Achievement South Africa (JASA)'s Mini Enterprise Programme and a control group of secondary students. The data-collection instrument was a questionnaire compiled from previously validated statements, which was validly completed by 827 respondents.
Main findings : Hierarchical logistic regression analysis revealed that entrepreneurship education and entrepreneurial characteristics per se do not influence entrepreneurial intentions positively. However, once interaction effects were introduced, entrepreneurship education moderated the influence of need for achievement and family support on entrepreneurial intentions in a positive direction.
Practical/managerial implications : Entrepreneurship-education-and-training institutions such as JASA should selectively screen their candidates to ensure that they also possess need for achievement and support from their close family.
Contribution/value add : This is the first study investigating both the individual and combined effect of entrepreneurship education and entrepreneurial characteristics on secondary students' entrepreneurial intentions.
Source: Acta Commercii 16, pp 1 –10 (2016) http://dx.doi.org/10.4102/ac.v16i1.372More Less
Orientation : World inequality is growing and tourism contributes to it; an alternative option is, therefore, needed towards a more just and redistributive approach to this industry.
Purpose : The aim is to propose that there is a need to advance the tourism sector to be more in line with community-based tourism (CBT) principles and practices.
Motivation of the study : The current tourism system exists within the more general neoliberal milieu. Alternative tourism forms are also often co-opted and circumscribed by a neoliberal framework. The issue is to a find a possible solution to advance a tourism development approach that enhances a decrease in inequalities.
Research design, approach and method : The article is a review paper.
Main findings : The results propose that the actual system of the tourism sector is in line with neoliberal milieu and does not militate against various inequalities (it, in fact, supports them). Therefore, a tourism development approach more based on CBT principles and practices is advocated.
Practical/managerial implication : A shift in the tourism development approach is proposed, reflecting the need to establish new policies and management structures that are fundamentally based on CBT principles and practices.
Contribution/value add : The article contributes to the literature related to the role of tourism in development, specifically debating matters related to the relationship between tourism, neoliberalism and alternative tourism. In addition, the article also deals with the debate on CBT.
Political economy and citizen empowerment : strategies and challenges of Emiratisation in the United Arab Emirates : original researchSource: Acta Commercii 16, pp 1 –9 (2016) http://dx.doi.org/10.4102/ac.v16i1.391More Less
Orientation: The United Arab Emirates' labour market by design is inclined to exclude generally the Emirati population from active participation in the private sector, in order to take advantage of cheap labour primarily from South Asia.
Research purpose: The aim of this article was to explain, using labour market segmentation theory, how the present epoch of free market capitalism in the 'minority state' of the United Arab Emirates (UAE) has socially excluded its' citizens.
Motivation for the study: The pro-national Emiratisation or employment policy project implemented by the federal government in 1998 provided an opportunity for UAE citizens to be fully absorbed in the private and public sectors. Researching the process as it unfolded, insights are unearthed as to why Emirati citizens are still on the periphery of the country's labour market.
Research design, approach and method: The article employed a qualitative methodology using the UAE as a single case study.
Main findings: The research on the UAE's Emiratisation or labour nationalisation policies found that there are a number of systemic and structural barriers that have hampered the successful implementation of government policies in both the private and public sectors.
Practical/managerial implications: Policy makers need to be able to differentiate between the systemic, structural and institutional factors that have stymied government's attempt at addressing the country's demographic imbalance and the social exclusion of Emirati citizens from the labour market.
Contribution/value-add: This research has filled a gap in literature on the theme, and has also deviated from earlier research findings on the barriers to achieving policy targets.
Reflection as a strategy to improve management practice : insights from management education : original researchAuthor Linda RonnieSource: Acta Commercii 16, pp 1 –7 (2016) http://dx.doi.org/10.4102/ac.v16i1.392More Less
Orientation: This study examines the role of reflection as a learning strategy for management students and how this process can contribute to developing a cadre of useful and effective managers.
Research purpose: Using data from MBA student work, the aim of the study was to explore reflection as a pedagogical strategy to enhance management practice within an emerging market context.
Motivation for the study: The development of more rigorous, thoughtful and decision focussed management is among the challenges facing organisations in South Africa. Within management education, reflection is seen as a potential strategy to address this issue.
Research approach, design and method: This qualitative study sampled 513 students' reflective assignments. Students were given an individual task as a deliberate strategy to reflect on their own learning and provide insight on the benefits and challenges of the process. Coding was conducted along thematic lines.
Main findings: The findings showed that students gained self-awareness and insight into their own management and organisational practices. Their application of concepts, tools and techniques was also enhanced, as was their understanding of working with others.
Practical implications: Personal growth, transformation and development in terms of current and future management roles were all outcomes of the reflective process. Skills such as probing, analysing and synthesis - all essential to managers - are encouraged through a reflective mindset.
Contribution: The findings of this study indicated that a deeper understanding and improved clarity of management and organisational practices ensued as an outcome of the reflective process.
The role of personal relationships between buyers and suppliers of third-party logistics services : a South African perspective : original researchSource: Acta Commercii 16, pp 1 –13 (2016) http://dx.doi.org/10.4102/ac.v16i1.367More Less
Orientation: Personal relationships within the context of supply chain management is one of the least understood and researched areas in this field.
Research purpose: The purpose of this qualitative study was to investigate the complexities relating to the interaction between buyers and suppliers of logistics services when personal relationships are involved.
Research design, approach and method: A descriptive qualitative research strategy was used. Semi-structured interviews were conducted with 10 suppliers and 8 buyers of logistic services within the South African third-party logistics industry.
Main findings: The main findings indicate several benefits related to building personal relationships with a buyer or supplier of logistics services. These benefits include enhanced personal and business understanding, enhanced communication, enhanced trust, increased business volume, ease of doing business, enhanced problem-solving abilities, ease of conflict resolution and risk mitigation. Subsequently, aspects affecting the nature of the personal relationship were also identified. These include gender, relationship asymmetry, and the ability to adapt to different personalities.
Practical implications: A long-term commitment towards a buyer or supplier was identified as essential in order to reap the associated benefits of forming personal relationships.
Contribution: The main theoretical contribution of this study can be argued as empirically testing an existing personal relationship framework, confirming the transferability of the framework. Testing the framework in a different context yielded four additional benefits of personal relationships, four supplementary factors influencing the interaction between buyers and suppliers and an additional aspect influencing the nature of personal relationships, thus expanding the body of knowledge of this topic.
The feasibility of a nuclear renaissance : a cost-benefit analysis of nuclear energy as a source of electricity : original researchSource: Acta Commercii 16, pp 1 –11 (2016) http://dx.doi.org/10.4102/ac.v16i1.373More Less
Purpose: This article evaluates a possible global nuclear renaissance in the provision of electrical energy.
Problem investigated: Several countries, such as South Africa, are experiencing problems in the provision of electricity and the maintenance of the infrastructure to answer growing demand. This article investigates an alternative, which was popular in the 1970s and provides clean energy.
Methodology: The study firstly evaluates the main arguments set by anti-nuclear activists critically. It concerns negative public sentiment, human life and environmental endangerment, alternative energy, cost effectiveness and waste disposal concerns. The study focuses on the cost of nuclear power, as the benefits of electricity are assumed homogeneous. The second part of the article reports on an empirical cost-benefit analysis conducted by the authors to estimate the value and likeliness of a nuclear renaissance.
Findings and implications: The empirical analysis indicated that nuclear energy is mostly cost-efficient. The research shows that there might be a slight increase in the use of nuclear power-producing technologies in future.
Originality and value of the research: This study makes a positive contribution to the electrical power and nuclear energy debate. It assesses the possibility of a nuclear renaissance objectively.The environment, global energy shortage and different cost structures of various modes of energy production were considered.
Conclusion: The study concluded that a nuclear renaissance is possible, but that despite the advantages to costs and the environment, this would not yet be statistically significant enough to cause a nuclear renaissance.
Developing a regulatory framework for the financial, management performance and social reporting systems for co-operatives in developing countries : a case study of South Africa : original researchSource: Acta Commercii 16, pp 1 –7 (2016) http://dx.doi.org/10.4102/ac.v16i1.285More Less
Purpose: This report is on a team effort to advise the Department of Trade and Industry on the development of a regulatory framework for the auditing of Financial, Management. Performance and Social Reporting Systems for co-operatives.
Orientation: There was no framework in place prescribing requirements for reporting on financial, management and social performance of co-operatives. As a result, the team assisted the Department of Trade and Industry with the development of a proposed reporting framework with reference to international best practices and existing financial reporting frameworks.
Findings: The research performed showed that existing reporting frameworks and practices do not meet the reporting requirements of co-operatives in all aspects because of the different nature of co-operatives as opposed to shareholder-owned entities.
Segmentation analysis of financial savings markets through the lens of psycho-demographics : original researchSource: Acta Commercii 16, pp 1 –14 (2016) http://dx.doi.org/10.4102/ac.v16i1.388More Less
Purpose: This study seeks to contribute to the discourse of financial savings market segmentation. The study explores different segments of savers on the basis of demographic and psychographic characteristics that are unique to each segment relying on the perspectives of a sample of consumers of financial saving programmes.
Design/methodology/approach: Principles of perceptual mapping were used to analyse 33 semi-structured interviews that gathered data on the participants' psychographic make-up such as personal values, motives for saving, attitudes towards savings and perceived conditions of savings.
Findings: Eight distinct segments emerged on each psychographic characteristic based on the participants' demographics of income, gender and age. However, only five were sizeable enough to be interpreted, being three segments from the males' category and two from the females' category. The three segments that emerged within the male category are young low-income earners (YoLI), young high-income earners (YoHI) and old high-income earners (OHI) while the two female segments include YoLI and OHI. The most sizeable segment of savers in both gender-based categories is one of old adults who have a high income. These segments vary in terms of values, motives and perceptions.
Originality/value: The study suggests that a multi-dimensional approach of segmenting financial savings markets is more effective, as neither the demographic nor the psychographic segmentation can fully describe the saving behaviour of consumers.
Research implications: The findings of the present study provide strategic communication implications for financial institutions for the respective segments.
A narrative investigation on the motivation to become an entrepreneur among a sample of black entrepreneurs in South Africa : implications for entrepreneurship career development education : original researchAuthor Willie T. ChinyamurindiSource: Acta Commercii 16, pp 1 –9 (2016) http://dx.doi.org/10.4102/ac.v16i1.310More Less
Orientation: To understand the motivation into becoming an entrepreneur. This has the basis for informing entrepreneurship career development education.
Research purpose: The study sought to understand what motivates an individual into becoming an entrepreneur.
Motivation for the study: Entrepreneurship offers an opportunity as a career choice. By studying the factors that motivate an individual to become an entrepreneur, insights could be provided on how to motivate the opportunities in entrepreneurship for current and future entrepreneurs.
Research design, approach and method: The research made use of the qualitative approach based on studying narratives and stories of 13 black entrepreneurs. The data were sourced from a popular television show in South Africa that showcases the lives of successful South Africans, including entrepreneurs.
Main findings: Motivation in becoming an entrepreneur is framed by individuals through a broad theme of opportunity. Three main sub-themes emerge under this main theme of opportunity: (a) entrepreneurship: an opportunity out of struggle; (b) entrepreneurship: an opportunity for individual self-development and (c) entrepreneurship: an opportunity for service.
Practical/managerial implications: Lecturers and facilitators in the field of entrepreneurship career development education can use the findings of this research in their teaching practice in motivating students to consider entrepreneurship as a career choice.
Contribution/value add: The findings from this research provide useful suggestions in helping lecturers and facilitators, especially within a university setting at the undergraduate level. The end desire here is to position entrepreneurship not just as a theoretical construct, but as an individual option that can be a career choice.
Influencing consumer engagement in online customer communities : the role of interactivity : original researchAuthor Mercy MpinganjiraSource: Acta Commercii 16, pp 1 –10 (2016) http://dx.doi.org/10.4102/ac.v16i1.381More Less
Purpose: The purpose of this article was to investigate consumer engagement in online customer communities and the influence of interactivity on it. A conceptual model linking different dimensions of interactivity and consumer engagement was proposed and tested.
Rationale: The ability of managers to ensure high levels of consumer engagement depends on them gaining a good understanding of the concept, its manifestations in their context, as well as factors that influence it. This article aims at contributing to this understanding in the context of online customer communities.
Methodology: The article followed a quantitative research approach. Data were collected from303 members of online customer communities based in Gauteng, South Africa. Structural equation modelling was used to test the hypotheses proposed in the article.
Findings and implications: The results showed that system-related dimensions of interactivity and human interactivity are positively associated with consumer psychological engagement. Psychological engagement was in turn found to be positively associated with behavioural engagement. The findings point to the need for managers to pay attention to system and human related interactivity if they are to influence consumer engagement levels on their sites.
Originality and value of research: Little research exists on consumer engagement, resulting in limited understanding of the concept as well as its antecedents. Focusing on online customer communities, this article contributes to addressing this gap in literature. Managers of online customer communities can use the findings to monitor levels of consumer engagement on their sites and find ways of enhancing it.
Requisite leader behavioural competencies for sustainable organisational performance : original researchSource: Acta Commercii 16, pp 1 –8 (2016) http://dx.doi.org/10.4102/ac.v16i1.347More Less
Orientation: Organisations constantly strive to understand the impact of leader behaviour on continued superior organisational performance.
Research purpose: The purpose of the study was to establish a framework of requisite leader behavioural competencies for sustainable (repeated) organisational performance and to determine the interrelationship between leader behaviour and sustainable organisational performance.
Rationale/ motivation: Many studies have been conducted investigating the impact of leadership on organisational performance, but a gap exists in studying the interplay between leader behavioural competencies, organisational performance and organisational context.
Research design, approach and method: A case study research design was used employing a qualitative approach with a constructivist grounded theory research philosophy. Data collection comprised archival document review and semi-structured, in-depth interviews withsenior executives in a high performing multinational listed South African organisation as case. Data analysis was conducted with the aid of qualitative data analysis computer software, as well as through iterative open and axial coding to discover patterns and themes.
Main findings: The study resulted in a leader behavioural competency framework purporting a model founded strongly in context and simplicity.
Practical/ Managerial implications: Requisite leader behavioural competencies were identified as: 1) simple focus and providing direction; 2) a sincere regard for people, or employee well-being; 3) creating an environment of absolute trust and empowerment; 4) enforcing innovation and entrepreneurship; 5) full leader support and backup; and 6) affording profound rewardand recognition for achievements.
Contribution: Organisations can benefit from an insight into understanding how the identified requisite leader behavioural competencies possibly can impact organisational performance in their respective environments.