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Communicatio : South African Journal of Communication Theory and Research - latest Issue
Volume 32, Issue 2, 2006
Author Julie ReidSource: Communicatio : South African Journal of Communication Theory and Research 32 (2006)More Less
Author Gertruida M. Du PlooySource: Communicatio : South African Journal of Communication Theory and Research 32, pp 189 –209 (2006)More Less
This article explores the integration of Africanism in curriculum content of Communication as a science on the level of higher education. Africanism is not treated as something to be added to curriculum content, but is regarded as an integral part of an institutional strategy of post-apartheid and post-merger transformation. This article is divided into two sections. The first focuses on strategic shifts that have to be considered when revisiting curricula content and the dilemma of linguistic pluralism. The second section deals with the operational processes that are necessary when revisiting curriculum content, by focusing specifically on the application of collaboration and assessment as mechanisms for planning and negotiating changes to curriculum content, plus the nature of key determinants of the interrelationships among academics, higher-education institutions and adult learners. The article concludes with critical questions which Communication curriculum designers and academics need to ask in their research and training endeavours to contribute to the national development goals and social reconstruction.
Author Bert OlivierSource: Communicatio : South African Journal of Communication Theory and Research 32, pp 210 –225 (2006)More Less
An attempt is made here to provide an analysis, in communicational terms, of the phenomena of seduction and (related to it) flirting as it comes across in the present era. This entails answering the question, whether these two related activities are still the same, historically speaking, as they were in earlier epochs - for example in the eighteenth and nineteenth centuries. Are there indications that they display an inalienable, characteristic structure, which still undergirds them today, regardless of the extent to which the postmodern era may differ from preceding ones? And what might such a structure look like in each case? Focusing on Kierkegaard's anatomy of seduction in Either / or, a reconstruction of its salient features is attempted before turning to Zupancic's pertinent distinction between two types of seduction, and before examining Baudrillard's provocative description of seduction in relation to the feminine principle in contemporary culture. What are the implications of these for flirting as a related activity? And are there indications that the present era modulates these communicational practices in a new or distinctive manner?
Homo machinus versus Homo sapiens : a knowledge management perspective of virtual communities in cyberspaceAuthor Rachel BarkerSource: Communicatio : South African Journal of Communication Theory and Research 32, pp 226 –240 (2006)More Less
Amidst debates on whether virtual communities can exist as a solution to technological developments, evidence suggests that knowledge creation and sharing are symptomatic of Home sapiens which may develop into idiosyncratic Homo machinus in cyberspace. According to Geyer (1996, 60), the communication revolution, backed up by accelerating technological development, has created a substructure for the emergence of virtual communities. Recent writings on virtual communities acknowledge Knowledge management as the most often used strategy to bring the human side into the equation. Enabled by online interactive communication technologies, this strategy allows virtual communities to create and share knowledge across the globe, thereby creating a global knowledge-based virtual reality in cyberspace. This article is essentially a theoretical discussion of virtual communities in cyberspace from a knowledge management perspective.
A conceptual framework of corporate online communication : a marketing public relations (MPR) perspectiveSource: Communicatio : South African Journal of Communication Theory and Research 32, pp 241 –263 (2006)More Less
This study identifies attributes that are perceived by online communicators as contributing to the effectiveness of corporate online communication. A marketing public relations (MPR) perspective is applied to assess the contribution of credibility, trust and long-term relationships to effective corporate online communication.
Q methodology is used as the research method and Q sorting as the means of data collection. Credibility, trust, long-term relationships and their composite factors are tested among 20 communicators and 20 receivers of corporate online communication. The participants' sortings of statements are first compared by means of Q factor analysis and then analysed. Four factors are ultimately identified that are perceived to contribute to effective corporate online communication by communicators and receivers: trust, responsibility, efficiency and meaningful relationships.
Exploring a sprirtual intelligence (SQ) model of communication to recontextualise differences between management and employeesSource: Communicatio : South African Journal of Communication Theory and Research 32, pp 264 –290 (2006)More Less
In this article it is argued that organisations are generally reluctant to deal with the abstract concept of intelligence in the organisational context, although research studies by Zohar and Marshall (2004), Covey (2004), and van der Walt (2006) argue the importance of exploring intelligence in organisational relationships and performance. These authors argue that intelligence is a pertinent variable in the changing behaviour, needs and motivations of employees in the modern organisation, and new research by van der Walt (2006) further indicates that the behaviour needs and motivations of employees are often misunderstood or rejected by management due to differences in the intelligence frameworks from which their respective needs and motivations regarding personal and organisational purpose and goals arise. This article is therefore based on an explanatory, exploratory and descriptive study of intelligence in the organisational context, with specific reference to the communication relationship, or lack thereof, between management and employees. Attention is given to the controlling and determinate abilities of rational intelligence (IQ), the adaptive ability of emotional intelligence (EQ), and the purposeful and meaning-seeking abilities of spiritual intelligence (SQ) behind the changing behaviour, needs and motivations of employees in the modern organisation in comparison with less spiritual intelligent managerial approaches applied to the organisation. It also explores how a spiritual intelligent model of organisational communication can be used as an instrument to bridge these differences.