n Journal of Public Administration - Employee motivation in the public service - a fad or reality?

Volume 45, Issue 4
  • ISSN : 0036-0767



The research aims to assist in building the commitment of the huge cadre of health workers and the public service on the whole, who face constant challenges often under trying conditions, and whose expertise and compassion is the lifeblood of the health service. However, in accordance with the premise of internal marketing, in order to have satisfied customers, the institution must also have satisfied employees. The research therefore, aims to assess employee feelings about their job, achievement, power, affiliation and overall motivation and perceptions about the work environment. The empirical analysis entailed data collection through the use of questionnaires, which were administered to a sample of 338 employees in a provincial hospital, drawn using the stratified random sampling technique. Data was analysed using descriptive and inferential statistics and the psychometric properties of the measuring instrument were statistically assessed. The results of the study reflect that motivation to achieve, followed by power and affiliation, were the highest among the public service employees. Furthermore, while these employees have relatively positive feelings about their job, their perceptions of the work environment are negative. Based on the findings of the study, recommendations are made as to how to enhance feelings about the job, motivation and perceptions of the work environment using the principles of internal marketing.

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