1887

n Koers : Bulletin for Christian Scholarship = Koers : Bulletin vir Christelike Wetenskap - Knowledge for sale? The impact of a consumerist hermeneutics on learning habits and teaching practices in higher education

USD

 

Abstract

The impact of the commercialisation, if not the corporatisation of higher education institutions in a globalised economy, has been widely discussed in recent literature with regard to the ethos of institutions, management, research, as well as teaching and learning. Indeed, in the "knowledge industry" knowledge is offered for sale. This article makes a contribution to this discourse by exploring the impact of consumerist hermeneutics on the basis of critiques of consumerism in Christian discourse, drawing especially on the work of Vincent Miller, "Consuming religion" (2003). The notion of consumerist hermeneutics is related to the impact of culture commodification in a consumer society. Given the overload of information, consumers have to adopt shallower forms of attention as a survival strategy. If such a shallower engagement is applied to virtually all cultural products, this leads to a reductionist understanding of knowledge. The impact of such consumerist hermeneutics on learning habits and teaching practices in undergraduate university education is then discussed briefly. In conclusion, some possibilities for resisting the hegemony of a consumerist ideology are noted.


Die impak van die kommersialisering en korporatisering van hoëronderwysinstellings in 'n geglobaliseerde ekonomie word wyd bespreek in eietydse literatuur, met betrekking tot die etos en bestuur van instellings, navorsing, leer en onderrig. In die sogenaamde kennisindustrie word kennis te koop aangebied. Hierdie artikel lewer 'n bydrae tot hierdie diskoers deur die impak van 'n verbruikershermeneutiek te ondersoek op grond van Christelike literatuur oor die verbruikerskultuur, met spesifieke verwysing na die werk van Vincent Miller in "Consuming religion" (2003). Die konsep "verbruikershermeneutiek" hou verband met die kommodifisering van kultuur in 'n verbruikersamelewing. Verbruikers word gedwing, gegewe die oorlading van inligting, om vlakker vorms van aandag te benut as 'n oorlewingstrategie. Indien sodanige vlakker aandagvorms op alle kulturele produkte toegepas word, lei dit tot 'n reduksionistiese begrip van kennis. Die impak van sodanige verbruikershermeneutiek op studiegewoontes en onderrigpraktyke in voorgraadse universiteitsonderrig word op grond hiervan ondersoek. Verskeie moontlikhede om weerstand teen die hegemonie van die verbruikersideologie te bied, word ten slotte genoem.

Loading

Article metrics loading...

/content/koers/76/3/EJC122439
2011-01-01
2016-12-03
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error