oa South African Journal of Libraries and Information Science - Strategic marketing in library and information science, edited by Irene Owens : book review

Volume 71, Issue 1
  • ISSN : 0256-8861



Extracted from text ... SA Jnl Libs & Info Sci 2005, 71(1) Strategic marketing in library and information science Edited by Irene Owens. New York: Haworth Information Press, 2002. 254 p. ISBN 0 7890 2142 0 (hbk); ISBN 0 7890 2143 9 (pbk). This is a compilation of papers originally published as Issue number 28 in 2002 of The acquisitions librarian. Collectively, it is a valuable contribution to the literature on service delivery and collection management and should certainly be considered for purchase if the original journal issue is not available. A full index is included. Marketing is a poorly-understood concept in many ..

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