n Indilinga African Journal of Indigenous Knowledge Systems - The role of social trust in social media and indigenous knowledge sharing
|Article Title||The role of social trust in social media and indigenous knowledge sharing|
|© Publisher:||UZ Foundation|
|Journal||Indilinga African Journal of Indigenous Knowledge Systems|
|Affiliations||1 University of South Africa|
|Publication Date||Jan 2014|
|Pages||188 - 200|
|Keyword(s)||Imbizo, Information age, Social media, Social trust and Stokvel|
In the Information Age, knowledge is so important that it can be likened to a form of currency; hence most organisations now invest in technology-based knowledge-sharing platforms. Rather different knowledge-sharing platforms, such as imbizo and stokvels, exist in indigenous communities, and support community development. The purpose of this article is to improve knowledge sharing using social media, by learning from indigenous knowledge sharing - thereby building social capital. Grounded theory analysis was used to extract contextual themes from interview transcripts collected from public sector employees who are involved in open source migration. The results reveal that social trust derived from competence, benevolence and integrity, emerges within communities of practice (CoP) in the same way as it does in indigenous knowledge sharing.
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