n CME : Your SA Journal of CPD - Cough like a cowboy : editor's comment

Volume 30, Issue 9
  • ISSN : 0256-2170



The tobacco industry has long held a susceptible group of the public in its sway. As a child I remember the Marlborough cigarette adverts - the rolling plains of North America and an impossibly rugged, handsome man riding into the sunset on his beautiful horse - cigarette in hand. I heard that the man in the advert died of lung cancer. I have no idea whether or not this was true, but statistically we have known for a very long time now that cigarette smoking is the single most important risk factor for at least two types of lung cancer. We also now know that cigarette smoking is the single largest risk factor for a host of otherwise preventable causes of premature death and that it has a directly additive effect on many others.

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