n CME : Your SA Journal of CPD - Marketing disease : editor's comment




Walk into any pharmacy around the country at the moment and you will see advertisements for flu vaccines. In my local pharmacy the message is: 'Between 6 months and 100 years? You need a flu vaccine - get yours here: R59.99'. Makes sense, doesn't it? This is the time of the year for flu and new vaccines are produced each year as the strains circulate around the world, so we can all benefit from the herd immunity that results from as many people as possible getting a flu vaccine.


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