oa South African Journal of Bioethics and Law - The ethical issues around pharmaceutical company marketing : forum
|Article Title||The ethical issues around pharmaceutical company marketing : forum|
|© Publisher:||Health and Medical Publishing Group (HMPG)|
|Journal||South African Journal of Bioethics and Law|
|Publication Date||Jun 2011|
|Pages||15 - 17|
|Keyword(s)||University of KwaZulu-Natal|
The relationship between doctors and pharmaceutical companies has come under increased scrutiny of late. There is a concern that the increased emphasis by pharmaceutical companies on marketing their products to doctors creates potential conflicts of interest. This review examines this interaction and attempts to provide guidelines as to how this potential conflict of interest may be managed.
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