oa South African Journal of Bioethics and Law - Health promotion is ethical : letter



To the Editor: We are responding to the article 'Ethical issues in public health promotion', which misrepresents health promotion. Debate about health promotion ethics is important, as some practices may be coercive, e.g. using financial incentives to change behaviour. However, the article does not sufficiently address the balance between individual and collective rights, nor does it differentiate between evidence- and profit-driven communications. These two points are essential for any exploration of health promotion.


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