n South African Medical Journal - Challenging Beliefs: Memoirs of a Career, Tim Noakes and Michael Vlismas : book review - forum

Volume 102, Issue 2
  • ISSN : 0256-9574
  • E-ISSN: 2078-5135



is the fascinating story of the life of Tim Noakes, a world authority on sports science. Numerous challenges faced in pursuit of 'the truth' expose intellectual and scientific duplicity and the myth of accepting that peer review guarantees an elusive chimera of 'balanced opinions'. The commercialism of the sports industry, a massive marketing game with profit being the driving factor, not what's good for the athlete, is exposed.

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