n Management Dynamics : Journal of the Southern African Institute for Management Scientists - Measuring consumer attitudes towards gambling : a follow-up study




The main objective of this study was to investigate consumer attitudes towards gambling amongst various socio-demographic groups in Port Elizabeth. The study was based on past research and used a modified version of a questionnaire developed by various authors. The sample (n=321) was drawn, using a non-probability sampling technique from English, Afrikaans and Xhosa speaking respondents in the Nelson Mandela Metropole. Results confirm significant differences between sociodemographic groups observed in a previous study regarding attitudes towards gambling. Cultural influences deduced from home language and religion, influenced gambling attitudes in particular. These results support previous findings and have important implications for the gaming industry and welfare organisations in South Africa.


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