n Management Dynamics : Journal of the Southern African Institute for Management Scientists - A three-phased approach for developing Dynamic Organisational Fitness




In fast-changing business environments, organisations are often engaged in both adaptive (reactive) and inventive (shaping) change processes, and these require different types of organisational fitness capabilities. Research conducted in a wide range of industries reveals that many organisations are predominantly focused on past successes and internal difficulties, and do not possess the necessary dynamic fitness capabilities to adjust to rapidly changing business environments. This paper explores how organisations can develop dynamic fitness capabilities, and proposes a logical three-phased approach to develop Dynamic Organisational Fitness (DOF) capabilities on a continuous basis.


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