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- Management Dynamics : Journal of the Southern African Institute for Management Scientists
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- Volume 13, Issue 4, 2004
Management Dynamics : Journal of the Southern African Institute for Management Scientists - Volume 13, Issue 4, 2004
Volume 13, Issue 4, 2004
The effects of cause-related marketing and cause importance on consumers' attitudes towards products and brandsSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 13, pp 2 –14 (2004)More Less
Social cause importance can affect the way consumers behave towards cause-related marketing (CRM) campaigns. This study investigated the effects of social cause importance, within a CRM context, upon persuasion communication effectiveness, which embodies consumer thoughts (cognitive attitude component), feelings (affective attitude component), and buying intent (conative attitude component). A 3 x 2 factorial experimental design, with either a CRM message or no CRM message, representing social, non-social, or no-cause-importance conditions, yielded six experimental cells with a total of 204 respondents. Results indicated that crime prevention in South Africa was the social cause which respondents were the most concerned about, but that not all social causes were equally important to different consumer groups within a South African context. Other findings suggested significant main and interaction effects for CRM presence and social cause importance across the cognitive and affective attitude components. However, the conative attitude component or purchase intent was not substantially different for any of the experimental groups.
The relationship between entrepreneurial attitudes and demographic, occupational, and organisational variables : a South African studySource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 13, pp 15 –25 (2004)More Less
This study examines the relationship between demographic, occupational, and organisational variables and the entrepreneurial attitudes of 192 South African individuals, as measured by the Entrepreneurial Attitude Orientation Scale (EAOS) developed by Robinson, Stimpson, Heufner and Hunt (1991). A one-way Analysis of Variance (ANOVA) was carried out on the demographic, occupational, and organisational variables as the independent variables, using the EAOS sub-scales as the dependent variables. The results revealed some significant differences in terms of the demographic, occupational, and organisational variables in relation to the EAOS achievement, personal control, economic innovation, and self-esteem sub-scales. The implications of the findings for management are set out and recommendations for future research are made.
Burnout, psychological strengths and coping strategies of senior managers in a manufacturing organisationAuthor S. RothmanSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 13, pp 26 –37 (2004)More Less
The objective of this study was to empirically assess the relationships between burnout, sense of coherence, selfefficacy, locus of control, and coping strategies of senior managers. A cross-sectional survey design was used. The sample consisted of 64 senior managers in a manufacturing organisation. Five questionnaires were administered, namely the Maslach Burnout Inventory, the Orientation to Life Questionnaire, the Generalised Perceived Self- Efficacy Scale, the Work Locus of Control Scale, and the COPE Questionnaire. The results showed that psychological strengths (sense of coherence, self-efficacy, and an internal locus of control) were related to constructive coping strategies such as problem-solving and positive reinterpretation. Exhaustion, cynicism, and low professional efficacy were associated with low scores regarding psychological strengths. Turning to Religion as a coping strategy was associated with exhaustion and cynicism.
A study of the differential impact of the dimensions of satisfaction with the in-store shopping experience on the customer retention of retailersSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 13, pp 38 –48 (2004)More Less
Retailers are under continuous pressure to find innovative ways to differentiate themselves from competitors and to adjust to fast-changing environmental circumstances. Customers' in-store shopping experience (ISE) offers retailers an alternative means of differentiation if they can offer a superior in-store shopping experience. The ISE instrument, which has been developed to measure customers' in-store shopping experience, is used in this study to compare the in-store shopping experiences of customers of two diverse retailing environments (superstores versus Health, Beauty and Lifestyle (HBL) retailers) by assessing the impact of ISE on customer retention. The results confirm the proposition that the dimensions of the in-store shopping experiences of customers are not consistent across retailer types.