n Management Dynamics : Journal of the Southern African Institute for Management Scientists - The influence of gambling benefits and acceptability on casino gambling satisfaction
|Article Title||The influence of gambling benefits and acceptability on casino gambling satisfaction|
|© Publisher:||Southern African Institute for Management Scientists (SAIMS)|
|Journal||Management Dynamics : Journal of the Southern African Institute for Management Scientists|
|Author||G.G. Rousseau and D.J.L. Venter|
|Publication Date||Jan 2006|
|Pages||27 - 37|
The primary objective of this study was to investigate the relationship between satisfaction and perceptions regarding gambling experiences and views on entertainment amongst guests at a local casino in the Eastern Cape. The study is an extension of previous research and used a modified questionnaire developed by various authors. The sample (n = 345) was drawn using a convenience sampling technique from respondents visiting the casino during a three-week period. Structural Equation Modelling (SEM) confirmed the existence of significant relationships between various determinants influencing respondents' gambling experience at the casino. These results confirmed the convergent and discriminant validity of a model comprising Gambling Motives, Gambling Values and Beliefs and Gambling Satisfaction. No relationship between Problem Gambling Knowledge and Gambling Satisfaction was, however, observed. These results have important implications for enhancing gambling satisfaction among casino guests.
Article metrics loading...