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- Management Dynamics : Journal of the Southern African Institute for Management Scientists
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- Volume 15, Issue 2, 2006
Management Dynamics : Journal of the Southern African Institute for Management Scientists - Volume 15, Issue 2, 2006
Volume 15, Issue 2, 2006
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 15, pp 2 –9 (2006)More Less
A number of distinguished scholars believe that for theory development to occur within a field, qualitative research must precede empirical / quantitative research in order for the field to progress toward maturity. This study investigated the management literature published in South African journals from 1994-2004 to ascertain levels of use of qualitative, quantitative, conceptual and joint (quantitative and qualitative) research approaches in the field in South Africa. Conclusions on the trends of theory building in South Africa based on the research methodologies utilised in the extant literature are provided.
The impact of brand identity on the perceived brand image of a merged higher education institution : part oneSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 15, pp 10 –30 (2006)More Less
This article, the first of a series of two, reports on the findings of a conceptual model which empirically tested the impact of selected independent variables (reputation, relevance, personality, performance and relationship) on a moderating variable (brand identity) and, in turn, the influence thereof on brand image as the dependent variable.
Stakeholders of a recently merged Higher Education Institution, the Nelson Mandela Metropolitan University, were surveyed using a newly developed research instrument. The empirical results revealed that the independent variables reputation, personality, performance and relationship exerted a significant positive influence on the moderating variable brand identity. The items used to measure the variable relevance did not demonstrate acceptable levels of discriminant and construct validity and could not be subjected to further testing.
The relationship between customer satisfaction and loyalty : an application of the American Customer Satisfaction Index in the South African fast food industryAuthor Nic S. TerblancheSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 15, pp 31 –42 (2006)More Less
Customer retention has become a major concern for many businesses. Measures such as satisfaction, loyalty and commitment have, over time, been operationalised with the purpose of enhancing customer retention. A model that has been used extensively to measure satisfaction and loyalty is the American Customer Satisfaction Index (ACSI). This study investigates the reliability of the ACSI for South Africa and reports on the empirical findings in respect of the relationships between various dimensions in the ACSI model for fast food retailers in South Africa. No research using the ACSI has been published in any South African academic journal as yet.
The respondents in this empirical study were 2000 consumers drawn randomly from the seven major metropolitan areas of South Africa. The respondents were required to respond to items from the ACSI scales in relation to the fast food industry. The fast-food industry as a whole and seven individual fast food retailers are the focal points of this study. The strengths of various relationships, such as the relationship between customer satisfaction and customer loyalty and the relationship between perceived value and customer satisfaction, were examined.
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 15, pp 43 –49 (2006)More Less
This study introduces a queuing approach to determine the optimal promotion policy and total optimal cost of promotion in a manpower planning system. In particular, the model attempts to estimate the optimal cost of promotion where the organisation incurs the cost of keeping an employee waiting until a vacancy opens up. The variation effect of various parameters on the total optimal cost of the system of promotion is also assessed by making use of a numerical demonstration of the model.
A critique of "An analysis of an optimal promotion policy for a manpower system using a queuing approach"Author Anthony StaceySource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 15, pp 50 –52 (2006)More Less
Yadavalli, Setlhare, Mishra and Rajalakshmi (2006) allude to the variety of quantitative models that have been applied to manpower requirements, recruitment and promotions in organisations. The authors' objective in their article is to develop this theory further by using a queuing model to analyse promotion policy.