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- Management Dynamics : Journal of the Southern African Institute for Management Scientists
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- Volume 15, Issue 3, 2006
Management Dynamics : Journal of the Southern African Institute for Management Scientists - Volume 15, Issue 3, 2006
Volume 15, Issue 3, 2006
Author Christo BoshoffSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 15, pp 2 –11 (2006)More Less
No business firm can survive over the long term without satisfying its customers' needs and theme parks are no exception. Based on the empirical results generated from two samples of visitors to two theme parks in South Africa it is proposed that customer satisfaction at a theme park can be measured with a 34-item instrument measuring satisfaction with nine underlying dimensions. This conclusion is based on considerable evidence of validity and reliability.
An exploratory study of the tactics used to launch high-technology products in Israel : lessons for South AfricaSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 15, pp 12 –25 (2006)More Less
High technology has been in the international spotlight in recent years as business leaders, investors and policy-makers increasingly focus on its indispensable role. Experts point out that the world is in the midst of the second industrial revolution, which will transform modern industry, and usher in unprecedented opportunities for economic growth and gaining a comparative advantage. This second industrial revolution is driven by high-technology inventions. Against this background, the primary objective of this study was to investigate the influence of selected launching tactics on the sales success of high-technology firms in Israel. The empirical results show that product, promotion and technical product-information tactics exert a positive influence, while place tactics exert a negative influence on the sales success of high-technology products
Author A.G. StaceySource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 15, pp 26 –35 (2006)More Less
The use of rank ordered response scales is widespread in a variety of research contexts. Frequently the analysis of rank ordered responses is either simplistic or inappropriate, with the application of parametric statistics to ordinal level data. The rigorous analysis of rank ordered response data pioneered by Thurstone (1927) is plagued by algebraic complexity. A practicable approach to analysing rank ordered response data is presented, which takes advantage of the considerable computation power now readily available to researchers, in place of complicated theoretical analysis. Moreover, the approach can be readily applied to partially rank ordered data, where respondents have been asked to rank only the more preferred of many survey items.
The impact of brand identity on the perceived brand image of a merged higher education institution : part twoSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 15, pp 36 –47 (2006)More Less
This study investigated the perceptions of stakeholders of a higher education institution on brand expectations and actual experiences in using the brand. An empirical model pertaining to brand identity and brand image was constructed and subjected to further empirical testing.
A newly developed research instrument was used to gauge the opinions of 1 092 stakeholders, to determine whether their actual brand experience was similar to that of their brand expectations. Based on the results of t-tests and relative percentage ratings, it was ascertained that the brand did not actually deliver as expected.