n Management Dynamics : Journal of the Southern African Institute for Management Scientists - A proposed instrument to measure the customer satisfaction of visitors to a theme park

Volume 15, Issue 3
  • ISSN : 1019-567X



No business firm can survive over the long term without satisfying its customers' needs and theme parks are no exception. Based on the empirical results generated from two samples of visitors to two theme parks in South Africa it is proposed that customer satisfaction at a theme park can be measured with a 34-item instrument measuring satisfaction with nine underlying dimensions. This conclusion is based on considerable evidence of validity and reliability.

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