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- Management Dynamics : Journal of the Southern African Institute for Management Scientists
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- Volume 16, Issue 1, 2007
Management Dynamics : Journal of the Southern African Institute for Management Scientists - Volume 16, Issue 1, 2007
Volume 16, Issue 1, 2007
Profiling male apparel consumers : lifestyle, shopping orientation, patronage behaviour and shopping mall behaviourSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 16, pp 2 –19 (2007)More Less
The highly competitive male apparel consumer market is growing rapidly and significantly contributes to the billion-rand apparel industry. However, there is a dearth of research on this important and growing market segment. This study explores the lifestyle, shopping orientation and patronage behaviour of male apparel consumers, as well as their shopping mall behaviour. A mall intercept method (n = 297) was used to collect the raw data. Cluster analysis used demographics, eight lifestyle factors, three shopping orientation factors and patronage behaviour as input variables. Four clusters were identified, namely the traditionalists (38%), the shopping enthusiasts (19%), the dynamics (30%) and the laggards (13%). Managerial implications and recommendations for future research are highlighted as part of a larger research stream on apparel shopping behaviour in South Africa.
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 16, pp 20 –33 (2007)More Less
Market-oriented firms have been described as those that apply the marketing concept, loosely interpreted to mean that they concentrate their efforts on identifying and satisfying customer needs. Other researchers, however, have emphasised that the marketing concept, as originally espoused, centred not solely on serving customers but also on creating them, and that this customer creation also requires a focus on technology.
This study utilises a framework of strategic archetypes in South African firms and then compares these firms in terms of measures of their levels of market orientation. It is found that Isolate firms exhibit markedly lower levels of information generation, information dissemination, responsiveness and overall market orientation than do the other archetypes. Somewhat surprisingly, however, the differences between Follower firms (those that supposedly follow the marketing concept most closely) are not nearly as dramatic as the literature would have one expect. Limitations are identified, implications for management singled out, and avenues for future research highlighted.
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 16, pp 34 –41 (2007)More Less
The innovation diffusion model proposed by Bass (1969) has been widely used in the literature and has found applications in several areas. The model categorises customers into two categories, namely innovators and imitators. In this study we propose an alternative formulation of the Bass model by using a logistic time-dependent rate function. The study also incorporates the change-point concept, where the rate of adoption per remaining potential adopters can be changed because of a change in marketing strategy. The applicability and effectiveness of the model is illustrated, using new product sales data. The least square method, has been used to estimate unknown parameters. Predictive validity and Mean Squared Error (MSE) have been used to validate the model. It has been observed that the results of the proposed model are accurate, and incorporate the competitive environment of the market.
The influence of organisational-related factors on the succession process in small and medium-sized family businessesAuthor E. VenterSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 16, pp 42 –55 (2007)More Less
In this study organisational-related factors that can influence the succession process in small and medium-sized family businesses are empirically investigated. This study was undertaken in South Africa among 2 458 owner-managers and their successors in 1 038 family businesses. A total of 332 usable questionnaires were returned. The dependent variable in this study, namely the Perceived success of the succession process, is measured by two underlying dimensions, namely Satisfaction with the process and Continued profitability of the business. The empirical results indicate that the organisational-related factors that influence the Continued profitability of the business are, on the one hand, Management succession planning, and on the other hand, the use of Governance processes and planning. The Satisfaction with the process is influenced by the extent to which Management succession planning is conducted by the family business. The use of Governance processes and planning is in turn influenced by the extent to which the owner-manager has Trust in the successor's abilities and intentions, as well as the Willingness of the owner-manager to hand over the business.