- A-Z Publications
- Management Dynamics : Journal of the Southern African Institute for Management Scientists
- Previous Issues
- Volume 18, Issue 1, 2009
Management Dynamics : Journal of the Southern African Institute for Management Scientists - Volume 18, Issue 1, 2009
Volume 18, Issue 1, 2009
Exploring the relationship between network competence, network capability and firm performance : a resource-based perspective in an emerging economySource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 18, pp 2 –14 (2009)More Less
Growing interest in business-to-business networks and the demonstrated linkage between firm performance and collaborative efforts within these networks fuels the continued search for a greater understanding of what is needed to manage firms in complex business constellations. Key components of managing in networks, and the focus of this study, are the competencies and capabilities required at the firm level in order to engage in meaningful network relationships to enhance performance. Adopting the resource-based view (RBV) of a firm, an attempt is made to validate measures of network competence and network capability under South African conditions. Secondly, this study considers the relationship between network competence, network capability and subjective measures of firm performance. The analysis is based on data collected using a multi-informant mail survey of 219 business managers in South Africa. Factor analysis and structural equation modelling were utilised to test a conceptual model based on contemporary literature. Our results suggest significant relationships between network competence and network capability, and between network capabilities and firm performance, but not between network competence and firm performance. In addition to providing greater clarity on the relationships depicted in the model, the study also contributes to the rich debate on network management challenges.
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 18, pp 15 –26 (2009)More Less
This study attempts to identify factors that influence the intentions of young, relatively well-qualified consumers in a developing country to purchase online music downloads. Data were collected from 715 undergraduate students attending a mid-size South African university. The results indicate that , Perceived usefulness Perceived enjoyment and Perceived trust in the online music retailer were the strongest overall predictors of Behavioural intention to purchase music downloads online. Moreover, although Perceived usefulness was the strongest overall predictor of Behavioural intention Perceived enjoyment exerted the strongest direct influence on Behavioural intention. In line with the Technology Acceptance Model Theory, Perceived ease of use is a significant predictor of Perceived usefulness. The majority of the respondents who participated in this study did not own a credit card, which was a barrier to purchasing music from online music retailers. However, even if an alternative payment method was provided, a slight majority of the respondents indicated that they would purchase music from online music retailers. This finding emphasises the need for developing online marketing strategies that will enhance the usefulness and enjoyment of downloading music from online music retailers.
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 18, pp 27 –40 (2009)More Less
In recent years there has been a shift away from product brands to corporate brands. The purpose of this study is to identify the critical success factors of managing corporate brands in South Africa, and to assess the degree to which South African companies have adopted a strategic and cross-functional perspective to corporate branding. We have reviewed the corporate branding literature as well as the critical success factors of managing corporate brands. We report the results of a survey of 100 managers who work for companies with well-established corporate brands. The findings suggest that while South African companies have embarked on the journey towards corporate brand management, they have not yet reached a strategic and cross-functional perspective.