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- Management Dynamics : Journal of the Southern African Institute for Management Scientists
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- Volume 20, Issue 2, 2011
Management Dynamics : Journal of the Southern African Institute for Management Scientists - Volume 20, Issue 2, 2011
Volume 20, Issue 2, 2011
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 20, pp 1 –17 (2011)More Less
An individual's decision to follow a particular career path is influenced by their attitude towards that career, which in turn is influenced by their beliefs or perceptions of whether the experience would be desirable or not if they should choose that particular career. One's perceptions of an entrepreneurial career influence one's intentions to embark on such a career path. Against this background, the primary objective of this study was to identify and evaluate several work values as applicable to an entrepreneurial career.
Respondents were identified by means of convenience and judgemental sampling, and in total, 739 usable questionnaires were returned, 454 from students and 285 from small business owners.
The results of this study show significant differences with regard to how an entrepreneurial career is perceived by students and small business owners. Students were more idealistic in terms of the time that they would have available to them to live a balanced lifestyle, the financial benefits they would receive, the challenges and prestige that they would experience, as well as the possibilities for personal growth and development. Educators of entrepreneurship at primary, secondary and tertiary level, as well as career guidance counsellors, play a vital role in providing a realistic perspective of what it is like to embark on an entrepreneurial career. Unrealistic or unmet career expectations could lead to disappointment and failure.
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 20, pp 18 –32 (2011)More Less
South African real estate prices have experienced some degree of variability during the past 30 years. The ability to identify indicators that could be used to predict changes in the residential real estate price cycle would aid managers, industry specialists and investors to make informed decisions about the timing of real estate investments. The objective of this study was to identify the relevant indicators of residential real estate prices by considering existing research studies on this topic and assessing their suitability to be used as predictors of future price levels by means of an ordinary least square regression model. The results of this study indicate that eight of the indicators identified from a survey of the literature provide either good or acceptable predictions of future residential real estate cycles. The major contribution of this study is, therefore, that financial decision-making could be improved by focusing on these predictors of future residential real estate prices when considering the merits of an investment in real estate.
Advertising, brand knowledge and attitudinal loyalty in low-income markets : can advertising make a difference at the 'bottom-of-the-pyramid'?Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 20, pp 33 –45 (2011)More Less
As the world's attention is shifting towards emerging markets, the issue of marketing to low-income segments at the proverbial 'bottom-of-the-pyramid' is attracting renewed attention. Brand loyalty and its relationship with advertising in those markets deserves particular enquiry as many studies have examined the role of advertising in building brand loyalty in developed markets, but similar work in emerging markets appears scant. This study investigates outdoor advertising that can be used to build attitudinal brand loyalty among low-income consumers in South Africa. In addition, the association of brand knowledge with attitudinal brand loyalty is examined. Based on the authors' conceptualisation that brand awareness drives brand knowledge, which in turn supports attitudinal brand loyalty, the relationship was tested between cognitive image, affective image, brand affect and brand trust, by using variance-based structural equation modelling. The results support advertising as a strong driver in creating attitudinal brand loyalty in this market, while brand knowledge, brand affect and brand trust all exhibit significance in this relationship. These results demonstrate the value of advertising in low-income markets.