n Management Dynamics : Journal of the Southern African Institute for Management Scientists - Relational-based factors influencing successful copreneurships




Worldwide, evidence suggests that the number of copreneurs (husbands and wives in business together) is on the increase and that spousal partnerships are becoming a preferred entrepreneurial route for many. However, research concerning these types of family businesses is limited and as a result little is known about the factors that influence their success. One of the main challenges facing husbands and wives in business together is to successfully manage both their personal and professional relationship. Based on this contention, the primary objective of this study is to consolidate and integrate existing literature on relational-based factors influencing the successful functioning of copreneurial businesses into a hypothesised model. This model is then empirically tested among copreneurial businesses to assess the relationships that exists between selected independent variables (Spousal relationship, Open communication, Mutual respect and trust, Fairness, Commitment to the business, Balance between work and family, and Non-family involvement) and two dependent variables (perceived Financial performance and Satisfaction with working relationship in the copreneurial business). A positive relationship emerged between the independent variables Mutual trust and commitment to spouse, Open communication, Balance between work and family and Non-family involvement and the dependent variable Satisfaction with working relationship. Perceived Financial performance is positively influenced by Non-family involvement and Commitment to business.


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