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- Management Dynamics : Journal of the Southern African Institute for Management Scientists
- Previous Issues
- Volume 22, Issue 1, 2013
Management Dynamics : Journal of the Southern African Institute for Management Scientists - Volume 22, Issue 1, 2013
Volume 22, Issue 1, 2013
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 22, pp 2 –13 (2013)More Less
The 'bottom of the pyramid' (BoP) refers to the world's poorest socio-economic group. Despite their poverty, consumers in this segment are an attractive target market and have received increasing attention in the marketing literature. To date, however, the research corpus has tended to view these consumers as individuals acting in a social vacuum. Building upon the work of Chipp, Corder and Kapelianis (2012), this study departs from the prevailing perspective and adopts a more collectivist approach to determining classification at the South African bottom of the pyramid. It is argued that collectivism as a construct, as well as several proxy indicators for collectivism, is a defining feature of life at the BoP in South Africa. This study uses household data from the All Media and Product Survey to build a model with five predictors of BoP classification: collectivism, income, lifestyle, community size, and racial classification. The empirical results demonstrate that it is possible to parsimoniously and accurately predict which South Africans constitute the BoP.
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 22, pp 14 –25 (2013)More Less
The purpose of this study was to investigate the antecedents of employee engagement in the context of a developing country. A cross-sectional survey design was used with a sample of 309 employees in organisations in Namibia. A biographical questionnaire and questionnaires that measure employee engagement and antecedents of engagement were administered. Work-role fit and job enrichment showed the strongest relationships with employee engagement, while rewards, co-worker relations, resources, supervisor relations and organisational support showed moderate relationships with employee engagement. Work-role fit, job enrichment and the availability of resources affected employee engagement indirectly via experiences of psychological meaningfulness, while the availability of resources and co-worker relations affected employee engagement indirectly through psychological availability. The results confirm the important role of psychological meaningfulness and psychological availability as mediators between work-role fit, job enrichment, resources and co-worker relations on the one hand, and employee engagement on the other.
A comparison of financial service adoption propensity across three channels at the Bottom of the Pyramid in South AfricaSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 22, pp 26 –37 (2013)More Less
The purpose of this study was to investigate financial exclusion at the bottom of the pyramid (BoP) in South Africa. A comparison was made of unbanked respondents' views on three different channels - banks, the post office, and supermarkets - for the provision of financial services. An evaluation of adoption propensity was conducted by comparing four adoption-related variables, namely cost, trust, language, and how well customers are treated across the three channels. The results revealed that the post office and supermarkets have a higher propensity for adoption than banks among bottom-of-the-pyramid customers. It was concluded that supermarkets have the lowest barrier to adoption of the three channels, and are thus the most likely channel through which to expand financial inclusion for the bottom of the pyramid.