- A-Z Publications
- Management Dynamics : Journal of the Southern African Institute for Management Scientists
- Previous Issues
- Volume 24, Issue 1, 2015
Management Dynamics : Journal of the Southern African Institute for Management Scientists - Volume 24, Issue 1, 2015
Volume 24, Issue 1, 2015
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 24, pp 2 –10 (2015)More Less
Interpersonal trust has emerged as a significant concept in enhancing employee well-being and organisational effectiveness. Against this background, the purpose of this study was to investigate the relationships between integrity, ethical leadership and trust in the leader. A theoretical model is proposed to demonstrate how the different constructs are related to one another. The postulated relationships and the conceptual model were empirically tested, based on data collected from a convenience sample of 204 employees. The results indicated positive relationships between ethical leadership and trust in the leader; between integrity and ethical leadership; and between integrity and trust in the leader. Managerial implications are proposed, and some suggestions are made for future research.
Author Deon NelSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 24, pp 11 –25 (2015)More Less
Despite the proliferation of country-of-origin studies, the role of region in global brand value growth has largely been ignored. Drawing on resource-based theory, this study examines how 'industry' and 'firm' effects have an impact on the role of region on global brand value growth. Hypotheses are tested using a multilevel model on a dataset of 1555 brand value measurement occasions, representing 260 brands nested within 23 industry sectors, across six global regions, for the period 2006 to 2014. Results reveal that region as a predictor of brand value becomes redundant in a world that is increasingly internationalised; and once a brand is taken up in global valuable brands rankings, brand origin from a regional perspective does not matter. The findings support the theoretical reasoning that brands are relatively more important than industry effects, and that the longer the brand appears in the rankings, the more those high persistence brands will outperform low persistence brands.
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 24, pp 26 –40 (2015)More Less
The widespread adoption of Facebook by consumers, combined with the many opportunities to engage customers by way of this social network, has made Facebook a key component of many firms' marketing strategy. The actual 'Liking' of the brand's fan page on Facebook is an important outcome in the context of a firm's Facebook strategy. Many firms 'coerce' Facebook users to 'Like' the fan page through various strategies; but the marketing value of such 'Likes' is highly questionable. Against this backdrop, the objective of the study was to investigate how different levels of satisfaction with a brand, as factors that could stimulate spontaneous fan-page 'Likes', influence the 'Like' intentions of a brand's fan page. Based on the literature about customer engagement and Facebook mechanics, two Facebook fan-page 'Like' intentions were identified: the behavioural intention to 'Like' the fan page to engage in positive word-of-mouth, and the intention to connect with the brand to receive information. To realise the objective of the study, data were collected from 680 Facebook users. The results of the study showed that brand satisfaction and brand delight together explain 45 percent or more of the two behavioural intentions. The results also emphasised the importance of creating brand delight to stimulate 'Like' behaviour associated with the two 'Like' intentions.