- A-Z Publications
- Management Dynamics : Journal of the Southern African Institute for Management Scientists
- Previous Issues
- Volume 24, Issue 2, 2015
Management Dynamics : Journal of the Southern African Institute for Management Scientists - Volume 24, Issue 2, 2015
Volume 24, Issue 2, 2015
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 24, pp 2 –19 (2015)More Less
This study investigates the predictors of consumers' attitudes towards SMS advertising. The results of the study provide empirical evidence that mobile SMS advertising is a bona fide and effective medium of communication for marketing purposes. The findings from a convenience sample of adults suggest that personalised infotainment of SMS advertising, fear of spamming and perceived knowledge are significant predictors of consumers' attitudes towards SMS advertising. The study shows that consumers respond positively to SMS advertising that is informative, entertaining and personalised. Consumers who have better knowledge of the use of mobile phones have a more favourable attitude towards SMS advertising than those who do not. The results also indicate that consumers' fear of spamming is negatively related with their attitudes towards SMS advertising. In order to create a sustainable competitive advantage, obtaining consumer consent for SMS advertising is the first step towards the success of SMS campaigns, followed by advertisements that are relevant to consumers' needs and interests presented in an informative and entertaining manner.
Author Nadia Mans-KempSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 24, pp 20 –35 (2015)More Less
The outcome dividend model suggests that companies exhibiting sound corporate governance compliance typically pay high dividends. In line with international research, this study provides empirical support for the model's relevance in South Africa. Using content analysis, a comprehensive corporate governance score was computed for a sample of companies listed on the Johannesburg Stock Exchange over the period 2002-2010. The mean annual corporate governance scores and dividend payout ratios of the sample companies increased over the research period. Two corporate governance categories, namely board composition and board committees, showed a significant positive relationship with dividend payout ratios. The findings suggest that shareholders should exert more pressure on boards to improve their monitoring of managerial decisions, including those pertaining to the distribution of free cash flow. In addition, board structures that are more unitary and include independent directors from different backgrounds are recommended, as they may further enhance value-adding corporate decision-making in South Africa.
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 24, pp 36 –52 (2015)More Less
Scholarly interest in social entrepreneurship is increasing as researchers realise that entrepreneurship has not only an economic component but also a social component. Moreover, social entrepreneurship has direct relevance for South Africa, which is beset with many social concerns. In this study, several key variables are proposed as important antecedents to social entrepreneurial intentions. Based on a survey of 249 respondents, the results reveal that three factors account for the greatest amount of variance towards explaining intentions. These were: achievement, moral judgement and empathy, and self-efficacy. By specifying which antecedents are associated with social entrepreneurship intentions, a contribution is made that allows educators and curriculum designers to develop skill-building exercises and activities that focus on the social contribution of entrepreneurship.