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- Management Dynamics : Journal of the Southern African Institute for Management Scientists
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- Volume 24, Issue 4, 2015
Management Dynamics : Journal of the Southern African Institute for Management Scientists - Volume 24, Issue 4, 2015
Volume 24, Issue 4, 2015
The modification, elaboration and empirical evaluation of the Burger learning potential structural modelSource: Management Dynamics : Journal of the Southern African Institute for Management Scientists 24, pp 2 –34 (2015)More Less
Apartheid policies and practices left South Africa with a serious skills shortage across most industries and an under-representation of Black South Africans in the formal economy. These problems are fundamentally due to the problem that knowledge, skills and abilities are not uniformly distributed across all races. Historically, but unfortunately still to some degree today, previously disadvantaged South Africans had less access to skills development and educational opportunities than their White counterparts. This knowledge inequality has to be addressed with great urgency. Affirmative action development initiatives should form part of the solution. A need therefore exists to identify the individuals who would gain maximum benefit from such affirmative action skills development opportunities and to create the conditions that would optimise learning performance. To achieve this, an understanding is required of the complex nomological network of latent variables that determine learning performance. Burger (2012) elaborated on a learning potential structural model proposed by De Goede (2007) that he based on the work of Taylor (1994). The primary objective of this study was to expand on Burger's (2012) learning potential structural model in order to gain a deeper understanding of the complexity underlying learning performance. The structural model was found to fit the data closely. The practical implications of the learning potential structural model for Human Resources Management and organisations are discussed. Suggestions for future research are made by indicating how the model can be further developed. The limitations of the study are also considered.
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 24, pp 35 –49 (2015)More Less
The perception that an individual has of a phenomenon, including the phenomenon of being an entrepreneur, influences his or her feelings, decisions and actions concerning that phenomenon. If entrepreneurs are positively perceived by individuals, the likelihood of their becoming entrepreneurs themselves increases. The purpose of this study was to investigate how potential entrepreneurs (students) and current entrepreneurs (small business owners) perceive a typical entrepreneur. Purposive sampling was used to identify participants, and continuous word association tests were administered to assess perceptions. These tests required participants to write down as many words or phrases that came to mind as possible when presented with the word 'entrepreneur'.
As words/phrases reveal information about perceptions, the nature of the words/phrases generated, the first words/phrases recalled, and the frequencies of recurring words/phrases were considered when analysing the data. Chi-square tests were undertaken to ascertain whether there are differences between the perceptions of students and of small business owners. The results showed that the nature of the words recalled and the frequency of associations on the part of students after completing an entrepreneurship module, and on the part of small business owners, were similar, while both differed from those recalled by students before completing an entrepreneurship module. Exposure to an entrepreneurship module appears to influence perceptions of what an entrepreneur is.
Source: Management Dynamics : Journal of the Southern African Institute for Management Scientists 24, pp 50 –72 (2015)More Less
The reputation of a trademark/brand can become less distinct if it is blurred, while its character can become less desirable if it is tarnished. Whether a trademark/brand merits legal protection against dilution (tarnishing and/or blurring), or how it should respond from a marketing perspective, depends on understanding and quantifying the influence of trademark/brand dilution. The purpose of this study was to investigate the influence of trademark dilution, by means of tarnishing and blurring, on components of brand attitude (affect; cognition; attitude strength; attitude accessibility; conation) and to propose and illustrate an empirical methodology to conduct such an investigation. The influence of trademark dilution on brand attitude was investigated in terms of the nature, harmful or beneficial, of such an influence; the impact, actual or potential, of such an influence; and its extent or meaningfulness. The trademarks/brands under investigation were classified according to consumer attitudes towards brands - namely, type of decision (High/Low Involvement) and motivation (Informational or Transformational). The experimental research design that was used with an online survey instrument was a three (Type of dilution: Undiluted/Tarnishing /Blurring) by two (Type of decision: High/Low Involvement) by two (Type of motivation: Informational/Transformational) factorial experiment.The empirical results revealed that tarnishing had an actual harmful influence on some components (cognition and attitude strength) of brand attitude for all trademarks/brands. Tarnishing also had an actual harmful influence on some components (affect, cognition and attitude strength) of brand attitude as far as individual High Involvement trademarks/brands were concerned. When the influence of tarnishing on components of brand attitude of different individual trademarks/brands was compared, tarnishing had actual opposing effects (harmful versus beneficial) in most instances across all components of brand attitude. Blurring had an actual beneficial influence on some components (affect and cognition) of brand attitude as far as individual Low Involvement trademarks/brands were concerned. When the influence of blurring on components of brand attitude of different individual trademarks/brands was compared, blurring had actual opposing effects (harmful versus beneficial) in most instances across all components of brand attitude. When the influence of tarnishing and blurring on components of brand attitude of individual trademarks/brands was compared, tarnishing and blurring had both opposing (harmful versus beneficial) and similar (harmful and beneficial) effects on all components of brand attitude. All influences varied in terms of level of impact - namely, weak, strong/significant, and very strong/significant. The results indicated that tarnishing and blurring influenced different components of brand attitude, and that the influence varied in terms of nature, impact and extent.