n Management Today - Lateral thinking : apply the co-operative approach

Volume 21, Issue 10
  • ISSN : 1027-4324



Extracted from text ... T Lateral thinking: apply the co-operative approach 66 Management Today Yearbook 2006 Dr Cecelia Rosa is academic manager at Milpark Business School. The clich?, 'Negotiations have reached an impasse, ' is all too familiar in modern business. Negotiations can quickly develop into a conflict or compromise situation and the dwindling possibility of a win-win situation. But there is a unique solution to every seemingly insurmountable problem put on the negotiating table. This solution can, of course, escape those who are reluctant or believe they are unable to view a situation creatively - those who do not apply what Edward de ..

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