n Management Today - Marketing in a changing South Africa : some guidelines

Abstract

Extracted from text ... 34 Management Today Yearbook 2006 Marketing in a changing South Africa: some guidelines E Brand Pretorius is CEO of McCarthy Limited. He gave a professional lecture at the University of Johannesburg recently. "The conclusion one can come to is that the marketing world we used to know, almost doesn't exist anymore. The future is definitely not an extension of the past. Yesterday's success won't guarantee the market share of tomorrow." "Effective marketing represents one of the most formidable business challenges of today!" That was the message of Brand Pretorius, CEO of McCarthy Limited when he gave his annual lecture ..