n Management Today - How to beat the strong Rand in five difficult steps

Volume 21, Issue 2
  • ISSN : 1027-4324



Johan Jordaan is senior managing partner of Dome Solutions, specialising in strategy implementation and training. He may be contacted at dome.consult@mweb.co.za for further information. In this series of five articles we will discuss the five most powerful ways of beating the economic effects of the strong Rand. We all know the obvious effect of the strengthening of the Rand: it took a percentage off the bottomline of companies that export their products. Eighteen months ago we sold our products at a certain dollar price. Today the price is still the same, but we get far less Rands for the same dollars.

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