n Management Today - Conversations on creativity : innovation as a normal organisational competency

Volume 21, Issue 2
  • ISSN : 1027-4324



Extracted from text ... Isn't it interesting that despite the ways ordinary people solve problems unexpectedly every day, we still tend to see creativity as a unique resource given to a select group of people? It is also fascinating that we hold on to a belief that a work of art must be a poem, a play, a painting or a piece of music. We overlook the fact that when we make our kids laugh or we find an unusual solution to an old problem we are being creative. In organisations, there has increasingly been an awareness that survival and organisational resilience are in ..

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